Home Blog

On steps out with ‘Race for the feeling’ marathon campaign

On imagery for Race for the feeling campaign

Swiss sportswear brand On has introduced ‘Race for the feeling’, its first international campaign under its new ‘Run on Clouds’ brand platform.

Centred on the next generation of its Cloudboom footwear franchise, including the LightSpray Cloudboom Strike 2 and Cloudboom Strike 2 models, the campaign focuses on the sensory experience of racing rather than traditional performance metrics and split times.

Fronted by world champion runner Hellen Obiri, the centerpiece of the campaign is a film shot in Boulder, CO, alternating between Obiri’s daily training routes and the On Athletics Club gym.

Led by director Parker Schmidt at CANADA, with accompanying stills by Joanna Wzorek, the campaign draws inspiration from Obiri’s response when asked if she checked her watch while setting the course record at the New York City Marathon, to which she replied “No, I just felt it.”

Laura Bevan, Head of Brand, Running at On, said “The running category, particularly at the elite end, is typically marketed through the lens of data, specs, and split times. With Race for the Feeling, we wanted to reflect elite performance from another angle.

“Inspired by Hellen herself, the campaign explores the emotive side of performance, capturing that euphoric sensory experience of fast when you’re racing at your limit. As an early expression of our new Run On Clouds platform, it reflects a broader creative direction for On: one that gets us back to the human experience of running, as much as the performance behind it.”

Mico Toledo, Head of Creative, Performance at On, said “Every creative decision – from Hellen’s voiceover and the soundtrack to the cinematography and production design – was made to immerse people in the feeling of fast.

“Our ambition was to create something that feels as visceral and instinctive as racing itself, drawing viewers into Hellen’s experience and translating the emotional intensity of elite performance into a story that resonates with every runner.”

Spotlighted in the campaign are the Cloudboom Strike 2 and the LightSpray Cloudboom Strike 2, which are designed to offer runners a fresh-leg advantage in long-distance racing. Both shoes were released today (July 30, 2026).

Founded in the Swiss Alps in 2010, On manufactures high-performance footwear, apparel and accessories across running, outdoor and tennis categories, with a presence in more than 80 countries.

www.on.com

 

Running Industry Alliance partners with 2027 Irish Running Show

Irish Running Show Event Director and Founder Oonagh Cattigan - image credit RIA

Trade organisation Running Industry Alliance (RIA) has announced a new partnership with the Irish Running Show, set to take place at a new venue, RDS Dublin, on February 6–7, 2027.

As part of the agreement, RIA will host a dedicated RIA Member Ireland Meet Up on February 6, 2027. The event will bring together retailers, brands, event organisers, community leaders, service providers and media from across the Irish running sector.

The collaboration aims to strengthen cross-border collaboration and expand RIA’s presence in Ireland following the NI Running Show held earlier this year.

Through the partnership, RIA will provide a structured networking meet-up for Ireland-based members, alongside industry insight sharing, platforms to amplify local businesses within its wider UK and European network, free tickets for RIA members, and exhibition stand discounts. Members will also receive access to the event’s Exhibitor Drinks Reception.

Becs Richardson, CEO of Running Industry Alliance, said “Ireland has a vibrant, passionate and ambitious running community, both at consumer and business level. Partnering with the Irish Running Show allows us to connect more deeply with our Ireland-based Members, support industry collaboration and create meaningful commercial conversations in-market. The RIA Ireland Meet Up will be about listening, connecting and building momentum together.”

Oonagh Cattigan, Founder and Event Director of the Irish Running Show, said “We’re absolutely delighted to be partnering with Running Industry Alliance again for 2027 and at our new event venue in Dublin. Collaboration is how this industry grows, and bringing RIA into the Irish Running Show strengthens the business-to-business (B2B) element of the event in a really meaningful way.

“Dublin is the perfect location to do this – it’s a dedicated and passionate running market with strong independent retailers, race organisers and brands who are ambitious about the future. Creating space for industry connection with RIA alongside the consumer show is a natural and exciting evolution for us.”

Running Industry Alliance is an independent trade organisation for the running industry, supporting businesses across retail, brands, events and services. Organised by Running Shows Ireland, the Irish Running Show serves as a consumer and business-to-business event for the country’s endurance sport market.

www.runningindustryalliance.com
www.runningshowsireland.com

 

The Brownlee Foundation celebrates 100th event as 92,000 children access free triathlon experience

The Brownlee Foundation - Alistair Brownlee

The Brownlee Foundation, the non-profit organisation founded by Olympic medal-winning triathletes Alistair and Jonny Brownlee, has celebrated its 100th event in the UK.

The milestone event took place at Mold, North Wales, on June 16, 2026, with Alistair Brownlee in attendance as primary school pupils took part in a free triathlon experience.

Since the non-profit organisation was established in 2014, more than 92,000 children have taken part in a Brownlee Foundation event across Yorkshire, the North West, Midlands, London and beyond. The non-competitive events give Key Stage 2 pupils (aged between 7 and 11 years) the opportunity to swim, cycle and run, with bikes, helmets and equipment provided.

Every child receives a t-shirt before the event, along with a medal, goody bag and healthy snacks at the finish line.

Alistair Brownlee said “When Jonny and I started the Brownlee Foundation, the aim was simple. We wanted to give more children the chance to experience sport in a positive, accessible and enjoyable way.

“This has never been about creating elite athletes. It’s about helping children try something new, build confidence and discover what they are capable of. To reach 100 events and know that more than 92,000 children have now taken part is something we are incredibly proud of.

“Sport has given us so much throughout our lives, and we know the impact it can have on confidence, resilience, friendships and wellbeing. Seeing children cross the finish line with a smile on their face is exactly why the Foundation exists.”

Jonny Brownlee added “The most powerful thing about the Foundation is that it gives children an experience they might not otherwise have. For some, it is their first time trying a triathlon. For others, it might be the first time they have enjoyed being active.

“That matters. Not every child sees themselves as sporty, but every child gets the chance to be active, have fun and feel proud of what they have achieved.

“Reaching 100 events is a brilliant milestone, but it also makes us even more determined to keep going. We want to inspire the next generation to enjoy being active and to make sure more children can access those opportunities, whatever their background.”

The achievement comes as school sport provision receives national attention in England, where the PE and Sport Premium is set to be replaced by a new PE and School Sport Partnerships Network from spring 2027.

The 100th event milestone forms part of a busy 2026 season for the Brownlee Foundation, which will see more than 17,500 children participate across 17 events this year.

www.thebrownleefoundation.org

 

Aeroshade 2.0 Titanium 5 Tour: Scicon Sports celebrates Tadej Pogačar’s fifth Tour de France title

Tadej Pogačar UAE Emirates 5x Tour de France win - image credit Scicon Sports

Scicon Sports, the Italian cycling accessories and eyewear brand, has launched a limited-edition sunglasses model to commemorate Tadej Pogačar’s fifth Tour de France victory.

The UAE Team Emirates rider achieved the milestone wearing Scicon Sports eyewear. To mark the accomplishment, the company has introduced the Aeroshade 2.0 Titanium 5 Tour, restricted to 500 individually numbered pieces.

 
Aeroshade 2.0 Titanium 5 Tour - image credit Scicon Sports
 

Heinrich Dannhauser, CEO of Scicon Sports, said “Standing alongside Tadej throughout each of these five victories has been an honour that goes far beyond technical sponsorship. With this special edition, we wanted to create a piece of history – not simply tell its story.”

The eyewear presentation case commemorates Pogačar’s series of Tour de France victories with UAE Team Emirates, which began in 2020.

Engraved on the frame of the Aeroshade 2.0 Titanium 5 Tour are the names of the UAE Team Emirates riders who supported Pogačar during the race. Additionally, the lens features an engraving of the Eiffel Tower alongside the number 5.

www.scisonsports.com

 

Expanding international footprint for DEKA, with major events in Chicago and Manchester

DEKA Chicago athlete

International fitness racing brand DEKA, created by Spartan, has delivered two major international events in Chicago, IL, and Manchester, UK, attracting thousands of competitors and setting new participation benchmarks.

In the US, DEKA Chicago welcomed more than 2,200 athletes to Navy Pier from July 10–12, 2026. The event featured competitors representing 274 gyms across Chicagoland and beyond. Almost three-quarters of competitors (73%) were making their DEKA debut.

Women made up 51% of the overall field in Chicago and 59% of competitors in the two-person team division. Almost half of all participants (46%) chose to race as part of a team. While 56% of entrants came from the Greater Chicago area, international athletes also took part, including one competitor travelling 9,282 miles (14,938km) from Bondi Junction, Australia.

Tyler Spencer, Event Director at DEKA, said “Chicago perfectly captured what DEKA is all about. Yes, we saw world-class performances, but what stood out just as much was seeing so many first-time racers alongside experienced athletes. That’s where the future of fitness is headed – towards communities that challenge each other, support each other and celebrate every finish line.”

The Chicago weekend also yielded a new world record. Elite athletes Lauren Weeks and Janelle Teal set a new DEKA Teams World Record, completing the DEKA FIT course in 27:41 and breaking a mark that had stood since 2024.

Lauren Weeks, HYROX Elite 15 athlete and three-time HYROX World Champion, said “Start lines and signing up for things where we are making ourselves vulnerable can be scary. But there is so much value in pushing for excellence within ourselves. It carries over to what we do and how we carry ourselves outside of sport.

“Keep chasing those goals, keep chasing those big dreams, keep putting yourself in situations and environments that challenge you. By investing in bettering yourself, you are investing in your community and your loved ones around you.”

 
DEKA Manchester team photo
 

Following the event in Illinois, DEKA hosted its largest UK event to date at Manchester Central from July 24–26, 2026. DEKA Manchester welcomed 4,890 total attendees, including 2,936 registered racers, 1,788 spectators, 78 Family Wave participants and 88 pit crew members.

Athletes represented 752 gyms and training communities across 23 nations, including Spain, Ireland, Italy, Germany, the United States, Australia and the UAE. Gym communities with large contingents included Ffitrwydd Môn Fitness, Caveman Training and The Boxing Lab. While approximately one in eight competitors originated from Greater Manchester, 81% of the field were taking part in their first-ever DEKA FIT event.

Demographics in Manchester mirrored the US event, with women accounting for 51% of all competitors and 60% of team racers. Overall team participation reached 53%, while competitors ranged in age from 10 to 74 years old, with an average age of 41.

Emily leRoux, Vice President at DEKA International, said “What happened in Manchester demonstrates that fitness racing is no longer a niche concept – it’s becoming a genuine participation movement. Seeing athletes from more than 750 gyms come together, with many experiencing DEKA FIT for the first time, shows there’s a real appetite for measurable challenges that bring communities together.

“For gym operators, DEKA creates another reason for members to train consistently, support one another and celebrate progress. It’s not just about race day; it’s about giving people a goal that strengthens engagement throughout the year.”

Created by obstacle course racing company Spartan, DEKA events follow a standardised format that allows athletes to track performances globally through an official ‘DEKA Mark’.

The course features ten functional fitness zones – including rowing, SkiErg, weighted lunges, farmer’s carries, tank or sled push and pull, wall overs and burpees – combined with running intervals designed to test strength, endurance and strategy.

www.deka.fit

 

Sam Laidlow adds star appeal to start-line at Challenge Samarkand

Long-distance triathlon world record holder Sam Laidlow at DATEV Challenge Roth

Long-distance triathlon world record holder Sam Laidlow has confirmed his place on the start line at Challenge Samarkand in Uzbekistan on September 13, 2026, making the event his final competitive appearance before the IRONMAN World Championship in Kona, Hawaii.

The 27-year-old Frenchman arrives in Samarkand following a performance at DATEV Challenge Roth, where he defended his title and set a new long-distance world record of 7:21:04. The achievement further established Laidlow as he builds towards one of the biggest targets of his 2026 season.

Laidlow said Challenge Samarkand’s course, conditions and September timing provide the opportunity for a final race before travelling to Hawaii.

Sam Laidlow said “Challenge Samarkand marks my final stop before the World Championships. The course and conditions are exactly what I’m looking for in a final hit-out, and I’m excited to race somewhere completely new.”

Laidlow will take on Challenge Samarkand’s middle-distance course, featuring a 1.9km swim, a 90km bike ride and a 21.1km run. The race begins with a swim in the purpose-built rowing lake before athletes take on a course set within the Central Asian city.

Located along the Silk Road, Samarkand’s 113km course takes athletes past historical architecture and monuments. The UNESCO World Heritage setting provides athletes with the opportunity to compete in the city, while the Silk Road Samarkand complex serves as the centre of the race experience.

Taking place across September 12–13, 2026, the Challenge Samarkand weekend, organised by Challenge Family, also features sprint and relay racing, a women’s run and children’s events. The complete men’s and women’s professional start lists will be announced by the organisers in due course.

www.challenge-samarkand.com

 

ISOBAR and British Cycling extend partnership through to LA 2028

British Cycling Paris track bike - image credit British Cycling

Personalised compression therapy provider ISOBAR and national governing body British Cycling have confirmed the renewal of their partnership through to the Los Angeles 2028 Olympic and Paralympic Games.

The renewed agreement builds on support provided to riders on the Great Britain Cycling Team’s World Class Performance Programme at the Paris 2024 Olympic and Paralympic Games.

ISOBAR works closely with British Cycling’s performance team to support athlete recovery, travel and competition preparation through its personalised compression technology. Unlike traditional compression garments relying on generic sizing and estimated pressure ranges, ISOBAR combines personalised pressure engineering, ISOFIT video body scanning and NeoMesh fabric tailored to individual size, shape and recovery needs.

Clive Gunther, CEO at ISOBAR, said “British Cycling continues to set the standard for high-performance sport, and we’re incredibly proud to extend our partnership with such a world-class organisation.

“Recovery is a critical part of performance, yet it is often approached using generic solutions. Through this partnership, we’re helping athletes access personalised compression therapy that is built around their individual physiology and recovery needs.

“We’re excited to continue working alongside the Great Britain Cycling Team as they prepare for the next chapter of international competition and the lead up to the LA Games in 2028.”

Over the course of the partnership, British Cycling athletes and performance staff have integrated ISOBAR products into their wider recovery strategies between training sessions, competition preparation, travel and rehabilitation.

Stephen Park CBE, Performance Director for the Great Britain Cycling Team, said “The Great Britain Cycling Team has a long-standing reputation of being a world-leader in cycling, and in order to maintain this position, we need to make sure we are maximising every single area of our riders’ potential ability. While what most people see is performance in competition, our riders cannot deliver this without high-quality preparation and recovery.

“This is why we’re so pleased to continue our partnership with the innovators at ISOBAR. The partnership we have developed in the lead up to the Paris Games was just the start of what I believe this partnership can achieve for our performance programme and I look forward to continuing to work with a local, industry-leading team through to LA 2028.”

As part of the renewed agreement, ISOBAR will supply personalised compression solutions across British Cycling’s track, BMX racing and freestyle, and para-cycling programmes. It will also see ISOBAR collaborate with British Cycling on athlete education, performance insights and content exploring the role of recovery within elite sport.

Founded in the UK in 2003, ISOBAR provides anatomically personalised compression garments for sport, health and travel. The company also supports partners including INEOS Grenadiers, Aquatics GB, British Sailing and The Royal Ballet.

British Cycling is the national governing body for cycling in Great Britain, overseeing grass-roots participation through to elite performance on the international stage.

www.britishcycling.org.uk
www.isobar-compression.com

 

Dryrobe expands charity and event partnerships with Breast Cancer Now and IWSA

Dryrobe x Breast Cancer Now

Weatherproof changing robe brand Dryrobe has announced two new developments, entering a charitable partnership with Breast Cancer Now as well as renewing its official sponsorship agreement with the International Winter Swimming Association (IWSA).

The new charitable collaboration sees Dryrobe partner with UK breast cancer charity Breast Cancer Now. As part of the initiative, the brand will donate £25 from every Pink/Light Grey Dryrobe Advance sold. Funds will go directly to the non-profit organisation, while simultaneously offering customers a £25 discount on their purchase. The Dryrobe Pink/Light Grey Advance is available from dryrobe.com at £175.

In the lead-up to Breast Cancer Awareness month this October, Dryrobe is encouraging supporters to take on outdoor challenges in aid of the charity. Through these combined efforts, the company has pledged to give at least £25,000 to help drive Breast Cancer Now’s research and support services.

The initiative forms part of Dryrobe’s ‘Warmth Project’, a programme dedicated to supporting non-profit organisations aligned with health, community, and environmental sustainability. Through the project, the brand has previously partnered with organisations such as the RNLI, Surfers Against Sewage, and Seaful.

Gideon Bright, founder of Dryrobe, said “At Dryrobe, we’ve always believed in the power of community and in supporting people to face challenges with confidence and determination. We’re incredibly proud to partner with Breast Cancer Now, and hope that through this collaboration, our community can help make a meaningful difference to the lives of thousands of people across the UK.”

Claire Pulford, Associate Director of Relationship Fundraising and Events at Breast Cancer Now, said “We’re very excited to be partnering with Dryrobe and we are so grateful for their generous support. Every pound raised through this partnership will help us continue our life-saving science and life-changing support for anyone affected by breast cancer.

“With a woman diagnosed with breast cancer every nine minutes in the UK, and a man every day, this support is crucial. This partnership will help us move closer to realising our bold vision that, by 2050, everyone with breast cancer will live and live well.”

 
Dryrobe x International Winter Swimming Association
 

Alongside its charity work, Dryrobe has renewed its partnership with the IWSA for a further two years. Building on previous support for two IWSA World Championships, the extended agreement covers the 2026–2027 Winter Swimming World Cup season and the lead-up to the 2028 IWSA World Championships.

Dryrobe will continue as the official change robe of the IWSA, with products utilised across all World Cup events. The 2026–2027 World Cup season begins in El Calafate, Argentina, on August 4–10, 2026, which will also host the 2028 IWSA World Championships.

The tour will subsequently visit international destinations, including Gdynia, Poland, on February 3–7, 2027, alongside the IWSA European Championships, as well as North African mountain lakes, Alpine winter resorts, and northern European destinations. The schedule also includes the UK Cold Water Championships at Tooting Bec Lido on January 30, 2027.

Gideon Bright at Dryrobe continued “We’re proud to once again cooperate with the IWSA. The World Cup season represents everything that we believe in, and what makes cold-water sport special – resilience, respect for nature, international friendship and local communities welcoming athletes from around the world.”

Mariia Yrjö-Koskinen, President of the International Winter Swimming Association, said “Winter swimming is one sport, one community and one family. The continuing two year partnership with Dryrobe helps us share that message more widely and supports the growing international family of winter swimmers throughout the World Cup season.”

Established in 2010 by Gideon Bright, South West UK-based Dryrobe produces outdoor changing robes used across multiple sports. A certified B Corp, the company’s client list includes Team GB and Red Bull.

Breast Cancer Now is a registered non-profit charity in the UK funding research, support, and campaigning for earlier diagnosis. The IWSA serves as the international governing body for winter swimming, overseeing international events including the World Cup series and World Championships.

www.dryrobe.com

 

ASICS Falmouth Road Race doubles prize purse for American runners

ASICS Falmouth Road Race - image credit DMSE Sports

The organisers of the 54th edition of the ASICS Falmouth Road Race have announced an increase in its prize purse for American runners. In partnership with the Massachusetts State Lottery, prizes for the top American finishers have doubled, with rewards for first through fifth place ranging from US1,000 to US5,000.

Organised by non-profit Falmouth Road Race, the 2026 event is set for August 16, 2026 in Falmouth, MA. The ASICS Falmouth Road Race is expected to announce its professional field in August. These competitors take to the course followed by 11,400 runners of all experience levels across the 7-mile (11.2km) seaside course.

Professional runners from around the world travel to Falmouth, MA, on Cape Cod every year to compete, and the race continues to offer invitations to the 2026 season’s field of top talent.

Scott Ghelfi, President of Falmouth Road Race, said “Our race strikes a unique balance between community event and professional athletic competition. There are so many exciting new faces in the American running scene, and our goal is to keep fostering that talent and bringing this to our historic race. The Massachusetts State Lottery is a perfect partner for this effort, as they are no stranger to celebrating winners.”

Mark William Bracken, Executive Director of the Massachusetts State Lottery, said “Our mission is built on supporting communities across the Commonwealth and our passion is celebrating winners, something the Mass Lottery and Falmouth Road Race have in common. We’re thrilled to be increasing the prize purses for this year’s talented athletes and to be enhancing that winning feeling in one of Massachusetts’ most cherished summer traditions.”

These increased purses are in addition to the race’s overall available winnings, giving American runners the chance to earn in both the American division and overall divisions. Top finishers overall earn US$10,000 for victory in both the men’s and women’s divisions.

American athletes have posted notable finishes in recent years. Last year, Zouhair Talbi was the top American finisher and fifth overall. His time of 32:00 was the fastest time by an American in Falmouth since 1982. Talbi also took fifth place overall at the 2026 B.A.A. Boston Marathon in the fastest time ever run by an American, and won the Houston Marathon.

Emma Grace Hurley took second overall and clocked the second fastest time ever run by an American at the race, 36:04. It marked her first podium finish in three Falmouth appearances. Following her performances in Falmouth, Hurley won the USATF 25km championships.

The last American to win overall was Keira D’Amato, who took first for the women in 2022. The last American man to win the race was Leonard Korir in 2019.

The race weekend also features the invitational Falmouth Track Festival, presented by ASICS, Tommy Cochary High School Mile, SBLI Family Fun Run and a Health & Fitness Expo.

www.falmouthroadrace.com

 

Mohamed Lahna completes 3,300-mile Triathlon Across America

Mohamed Lahna Triathlon Across America - image credit Ryan Sosna Bowd

Paralympic medalist Mohamed Lahna has completed his Triathlon Across America after finishing a final 300-mile running stage from Las Vegas, NV to Los Angeles, CA.

Lahna crossed the finish line at Venice Beach just after 13:00 on July 29, 2026. He is believed to be the first athlete with a prosthesis to complete a triathlon across the United States in this format after covering approximately 3,300 miles.

The three-time Paralympian began the challenge in New York on June 13, 2026 with a 28.5-mile swim around Manhattan Island, organised by New York Open Water, which he completed in seven hours, 44 minutes and 58 seconds.

He then cycled approximately 3,000 miles from New York City to Las Vegas, NV, travelling through 16 states and climbing more than 100,000 feet (30,480m) before beginning the final run to Los Angeles, CA.

By the numbers:

  • 3,300 miles
  • 47 days
  • 16 states
  • 28.5-mile swim
  • 3,000-mile bike ride
  • 300-mile run
  • 100,000+ feet of climbing
  • US$166,173 raised (and counting)

Mohamed Lahna said “I am incredibly proud and grateful to have reached Venice Beach and completed this journey. There were so many moments when the finish felt impossibly far away, but my team, my family and everyone who supported us gave me the strength to keep moving forward.

“I hope this challenge inspires children everywhere, whether they have a disability or not, to believe in themselves, to strive for their dreams and to understand that they are capable of achieving more than they may think is possible.

“People will always try to tell you what you cannot do. I want children, including my own, to look at this journey and see that their circumstances do not have to define their future. With belief, determination, support and hard work, they can create their own path.”

The final stage required Lahna to run from Las Vegas, NV, through conditions including desert temperatures, exposed roads and stretches of soft sand that placed pressure on his prosthetic leg.

Lahna said “The run through the Mojave Desert was incredibly tough. The heat was relentless, and running through soft sand with my prosthetic leg demanded an enormous amount of energy. Every step shifted underneath me, and the pressure on my body and my residual limb was extremely difficult to manage.

“I battled blisters, boils and constant pain. There were times when we had to stop, treat the wounds, adjust the prosthesis and find a way to continue. Each morning, I knew the pain would still be there, but I also knew why I was doing this.

“There were moments when my body was telling me to stop, but I kept thinking about the children and athletes we are trying to help. I kept thinking about the people who had donated, the team beside me and my family waiting at the finish. That gave me a reason to take the next step.”

During the official 20 Bridges swim around Manhattan Island, Lahna kicked off the challenge before cycling through forests, plains, mountain roads and desert terrain. The cycling stage included more than 100,000 feet (30,480m) of elevation gain, extreme heat, strong winds and smoke from wildfires. Lahna completed the ride to Las Vegas, NV, three days ahead of schedule before transitioning to the run.

Lahna said “This has tested every part of me. It tested my body, my mind, my patience and my ability to keep believing when things became difficult.

“I could not have completed it alone. My team has sacrificed so much to make this possible, and I am grateful to every person who supported us, followed the journey, sent a message, shared the campaign or donated.”

The challenge benefits two non-profit organisations: Save the Children and the Challenged Athletes Foundation. Growing up in Morocco, Lahna attended an elementary school funded by Save the Children. After moving to the United States, the Challenged Athletes Foundation provided access to a community and support network of athletes with physical disabilities.

Save the Children works internationally to ensure children can survive, learn and thrive through access to education, healthcare, protection and emergency assistance. The Challenged Athletes Foundation (CAF) provides opportunities and support to people with physical disabilities, helping them pursue active lifestyles through adaptive equipment, coaching, competition and community programs.

Lahna said “Completing the challenge is deeply personal, but the purpose has always been much bigger than me. Save the Children and the Challenged Athletes Foundation transformed my life, and I hope this journey will now make a huge impact on the lives of others.

“We have raised more than US166,000,whichisincredible,butourgoalisUS250,000. I hope people will recognize what this challenge represents and give whatever they can. Every donation can help create opportunities for children and people with physical disabilities.”

Born with proximal femoral focal deficiency, a rare congenital condition that left him without a right femur, Lahna received his first functional prosthesis at the age of 20. He rode a bicycle for the first time at 25, crossed Morocco’s Atlas Mountains at 26 and completed his first marathon at 27.

Representing Team USA, Lahna won a silver medal at the Paris 2024 Paralympic Games. He previously won a bronze medal representing Morocco at the Rio 2016 Paralympic Games and has achieved more than 30 podium finishes in World Paratriathlon competition.

His other endurance accomplishments include swimming across the Strait of Gibraltar, completing the Marathon des Sables across the Sahara Desert, competing at the IRONMAN World Championship in Hawaii and becoming the first adaptive athlete to earn the black T-shirt at Norway’s Norseman Xtreme Triathlon.

Lahna hopes to compete for his first Paralympic gold medal at the Los Angeles 2028 Paralympic Games.

Taking place during the 2026 season, marking the 250th anniversary of the United States, the Triathlon Across America was supported by project partners On, Össur, CELSIUS, Toyota and World Triathlon, alongside official supporters iGPS, Hanger Clinic, GiveStar, Rudy Project, ROKA and Jakroo.

www.givestar.io/gs/250-triathlon-across-america

 

Featured

MultiSport Research - Athlete & Brand Insights