Home Blog

Shokz becomes Official Headphone Partner of six Abbott World Marathon Majors

By
Gary
-
Shokz global athlete Eilish McColgan

Shokz, a pioneer in open-ear audio technology, has been appointed as the Official Headphone Partner for six Abbott World Marathon Majors in 2026. This agreement makes Shokz the first brand to partner across six of the international marathon majors in a single year.

The partnership spans the Boston Marathon presented by Bank of America, TCS London Marathon, TCS Sydney Marathon presented by ASICS, BMW Berlin Marathon, Bank of America Chicago Marathon, and TCS New York City Marathon.

To celebrate the collaboration, the company has launched ‘Chasing Stars’, a global runner recruitment programme. The initiative will select 200 runners worldwide, with 50 participants receiving entries to the six partnered Abbott World Marathon Majors. Selected runners will also receive exclusive race kits and Shokz headphones to support their training and race-day journey.

The programme is supported by Shokz Global Ambassador Eliud Kipchoge and Global Athlete Eilish McColgan. According to the company, the initiative is inspired by the Six Star Finisher tradition and aims to spotlight the personal goals of everyday runners.

Coinciding with the partnership, Shokz is introducing its first marathon-exclusive range of OpenRun Pro 2 headphones. This includes a special TCS London Marathon Co-branded Edition, marking the brand’s second year of sponsorship for the London event.

The London edition features a deep blue and gold colourway with specific detailing unique to the race. Similar co-branded editions will be released for each of the other five partnered majors. These exclusive models will be available via Shokz websites and at race expos where the brand is an official partner.

Shokz is a specialist in the open-ear headphone category, ranking as the top brand for global shipments between 2023–2025 according to Omdia. Its bone conduction and open-ear technologies are designed to provide high-quality audio while allowing athletes to remain aware of their surroundings for safety.

Runners in the UK can apply for the Chasing Stars programme via the official Shokz website.

uk.shokz.com
www.worldmarathonmajors.com

 

Tymewear VitalPro offering lab-grade metabolic insights for real world training conditions

By
Gary
-
Tymewear on road

Boston, MA, based Tymewear has introduced its VitalPro chest strap and integrated app. The new wearable technology platform focuses on athlete breathing data and is designed to provide lab-grade metabolic insights during real world training conditions.

By measuring lung ventilation and breathing data, Tymewear notes that its new device allows endurance athletes to identify personalised training zones more accurately than traditional heart rate or power-based methods.

The technology is built on the premise that training with individual metabolic thresholds can improve fitness up to 2.4 times faster than using general mathematical formulas. Unlike heart rate, which can fluctuate due to caffeine, stress, or fatigue, lung ventilation remains a consistent indicator of actual metabolic exertion.

Tymewear is currently the official breathing sensor supplier for the UCI professional cycling team Team Visma–Lease a Bike. The team utilises the technology to optimise Zone 2 training intensity, monitor metabolic load to prevent overtraining, and personalise training plans based on each athlete’s individual physiology.

Arnar Larusson, Co-Founder and CEO of Tyme Wear, said “We’re working closely with leading triathlon specialists, their elite athlete programmes, and world-class competitors performing and winning at the highest international level.

“Together with Tymewear, the elite triathlon coaches, and their top pro triathletes including the likes of Cassandre Beaugrand, Ellie Salthouse, Marten Van Riel, Thomas Steger, Menno Koolhaas, Tristan Olij, and Youri Keulen, we are driven by a shared commitment to science-based training and continuous progression.”

The VitalPro sensor tracks several key metrics, including:

  • Minute Ventilation: a primary indicator of metabolic exertion
  • Tidal Volume: the amount of air in each breath
  • Respiratory Rate: a measurement of breathing rhythm
  • ECG-based Heart Rate: accurate measurement from a single lead
  • Movement Metrics: including running cadence and ground contact time

 
Tymewear indoor
 
The accompanying app analyses this data to determine an athlete’s VT1 and VT2 ventilation thresholds. It provides real-time intensity monitoring on smartphones, Apple Watch, and Garmin devices, and integrates with platforms such as TrainingPeaks and ERG trainers.

Glenn Poleunis, Founder of PTC Coaching in Girona, Spain, added “Tymewear, alongside our elite triathlete programme and the VitalPro breathing sensor, allows us to bring lab-quality breathing insights into the field, making training more precise, more individualised, and ultimately more effective for our athletes.

“The Tymewear coaching dashboard adds a unique layer of insight, giving us a clearer, real-time picture of each athlete’s response so we can make smarter decisions, every session.”

The device is designed to eliminate the guesswork inherent in traditional training zones, which can vary by as much as 40 beats per minute from an individual’s true metabolic state. By providing a measurement of body load that is independent of external factors, Tymewear aims to bridge the gap between clinical testing and daily performance.

www.tymewear.com

 

Neo Accera billed as Mizuno’s first ‘super trail’ shoe

By
Gary
-
Neo Accera billed as first super trail shoe from Mizuno

Mizuno has entered the high-performance ‘super trail’ category with the launch of the Mizuno Neo Accera. Designed specifically for the demands of 100-mile ultra-endurance racing, the shoe introduces nitrogen-infused midsole technology to the brand’s trail line-up for the first time.

The Neo Accera is the result of a development cycle that began in 2024, incorporating feedback from the Mizuno France Trail team. Mizuno notes that the shoe has already been validated at the highest level of competition, notably by athlete Matis Leray, who secured a 4th-place finish at the 145km UTMB TDS while wearing a single pair for the duration of the 20-hour race.

The shoe is engineered to balance high energy return with the long-term durability required for technical terrain.

  • Midsole Innovation: Features a nitrogen-infused top midsole (MIZUNO ENERZY NXT) for soft cushioning and high energy return. This is paired with an EVA-based bottom layer to ensure stability over long distances.
  • Outsole & Protection: Equipped with a Vibram Megagrip outsole for superior traction on wet and uneven surfaces, supported by a built-in rock plate to protect against sharp debris.
  • Geometry: A wide ‘bottom gauge’ provides a stable platform for navigating technical trails.
  • Weight: 285g
  • Drop: 8.5mm
  • Stack Height: 32.5mm (forefoot) – 41.0mm (heel)

Launching in signature Dawn Blue / Lightning Yellow / Black, the Mizuno Neo Accera is available now through specialist running retailers and the official Mizuno website (UK pricing £165.00).

As part of Mizuno’s ‘Crew21’ sustainability commitment, the shoe incorporates recycled materials in the upper and modular components to reduce its environmental footprint without compromising technical performance.

www.mizuno.com

 

Power of 10 announces XMiles as Official Nutrition Partner

By
Gary
-
Power of 10 confirms XMiles as Official Nutrition Partner

Power of 10, the UK’s national results and rankings platform for athletics and endurance sport, has announced a new partnership with sports nutrition retailer XMiles. The endurance nutrition specialist joins as the platform’s Official Nutrition Partner following the recent relaunch of the Power of 10 website.

The collaboration marks the second commercial partnership for the platform since its latest 2026 update. In March, Pro:Direct Running was confirmed as the platform’s Official Retail Partner.

Newly announced sponsor XMiles is an independent, UK–based endurance nutrition retailer supporting over 140,000 athletes with a range of fuel, hydration, and recovery products from more than 100 brands.

The latest partnership aims to bridge the gap between training, racing, and fuelling strategies. Power of 10 and XMiles will work together to improve how athletes at all levels access and understand nutrition through the integration of education–focused content and tools alongside performance data.

Darren Bennett, CEO at Power of 10, said “We are delighted to partner with XMiles, a family-owned independent endurance nutrition retailer. This collaboration represents a shared commitment to empowering athletes at every level with the tools, knowledge, and high-quality products they need to perform at their best. By joining forces, we’re enhancing the support we offer our community – fuelling performance, recovery, and overall well-being.”

Anthony Clark, Founder at XMiles, added “At XMiles, we’ve always believed that better fuelling leads to better performance, but also a better overall experience in the sport. Partnering with Power of 10 allows us to meet athletes where they already are, connecting their training and results with simple, accessible nutrition support that helps them get more out of every session and race.”

The initiative is designed to support runners holistically by combining trusted rankings with practical nutrition provision. Power of 10 notes that it remains committed to providing free and accessible services to the UK athletics community, including track and field, road running, and cross country.

Power of 10 is a national database for athletics in the United Kingdom, providing comprehensive athlete profiles and performance data. XMiles was founded by runners to provide tailored nutrition solutions and expert guidance to the endurance community.

www.britishathletics.org.uk
www.xmiles.co.uk

 

100+ pro athletes at 2026 Memorial Hermann IRONMAN Texas

By
Gary
-
Pro athletes at 2026 Memorial Hermann IRONMAN Texas

The 2026 Memorial Hermann IRONMAN Texas North American Championship triathlon will welcome more than 100 professional triathletes to The Woodlands, TX, on April 18, 2026.

As the first full–distance IRONMAN triathlon in North America for the 2026 Experience Oman IRONMAN Pro Series, the event offers a US$175,000 professional prize purse and a maximum of 5,000 IRONMAN Pro Series points.

The race also serves as the IRONMAN North American Championship and offers six qualifying slots per gender for the 2026 IRONMAN World Championship.

In addition to the professional field, more than 3,000 age group athletes will compete at the 2026 Memorial Hermann IRONMAN Texas North American Championship triathlon alongside the professionals on the same course, looking to earn age group qualifying slots to the 2026 IRONMAN World Championship triathlon in Kona, Hawai`i on October 10, 2026.

In the women’s professional field, Kat Matthews (GBR) enters as the two-time reigning IRONMAN Pro Series champion and the current leader in the 2026 standings. She is joined by reigning IRONMAN World Champion Solveig Løvseth (NOR) and three-time IRONMAN 70.3 World Champion Taylor Knibb (USA), who recently secured a victory at IRONMAN 70.3 Oceanside.

Other top contenders in the women’s race include:

  • Hannah Berry (NZL), runner up at the 2026 IRONMAN New Zealand
  • Lisa Perterer (AUT), who finished third in the 2025 series
  • Sara Svensk (SWE), runner up at the 2025 IRONMAN Cozumel
  • Jackie Hering (USA), the 2024 IRONMAN Pro Series runner up

The men’s field features a high concentration of championship talent, led by Kristian Blummenfelt (NOR). The reigning IRONMAN Pro Series champion and 2026 series leader arrives in Texas following consecutive IRONMAN 70.3 wins in Geelong and Oceanside.

He is joined by fellow Norwegian IRONMAN World Champions Casper Stornes and Gustav Iden. The Norwegian contingent has reportedly completed a targeted training block in Texas to prepare for the local conditions.

The men’s start list also includes:

  • Patrick Lange (DEU), a three-time IRONMAN World Champion and two-time IRONMAN Texas winner
  • Marten Van Riel (BEL), who transitions to the full distance following success in shorter formats
  • Jonas Schomburg (DEU), who recently finished second at IRONMAN 70.3 Oceanside
  • Rudy Von Berg (USA), the 2023 IRONMAN Texas champion
  • Jelle Geens (BEL), the reigning two-time IRONMAN 70.3 World Champion, who will make his full-distance IRONMAN debut

The event will be broadcast live and free for international audiences via the IRONMAN YouTube channel and the IRONMAN Pro Series website. Additional coverage will be available through DAZN, L’Équipe Live, and ESPN.

Professional athlete start lists, (subject to change):

Women’s pro field
Bib number First name Last name Country represented
F1 Kat Matthews United Kingdom
F2 Solveig Løvseth Norway
F3 Taylor Knibb United States
F4 Hannah Berry New Zealand
F5 Lisa Perterer Austria
F6 Sara Svensk Sweden
F7 Marta Sanchez Spain
F8 Jackie Hering United States
F9 Danielle Lewis United States
F10 Grace Thek Australia
F11 India Lee United Kingdom
F12 Jana Uderstadt Germany
F13 Lottie Lucas United Arab Emirates
F14 Kate Curran United Kingdom
F15 Rachel Zilinskas United States
F16 Gabrielle Lumkes United States
F17 Johanna Ahrens Germany
F18 Annamarie Strehlow United States
F19 Joanna Ryter Switzerland
F20 Olivia Dietzel United States
F21 Leslie Homol United States
F22 Sarah Karpinski United States
F23 Margarita Ryan United States
F24 Katie Remond Australia
F26 Carolyn Olsen United States
F27 Rebecca Kawaoka United States

 

Men’s pro field
Bib number First name Last name Country represented
M1 Kristian Blummenfelt Norway
M2 Casper Stornes Norway
M3 Patrick Lange Germany
M4 Gustav Iden Norway
M5 Marten Van Riel Belgium
M6 Jonas Schomburg Germany
M7 Antonio Benito Lopez Spain
M8 Rudy Von Berg United States
M9 Nick Thompson Australia
M10 Jelle Geens Belgium
M11 Matt Hanson United States
M12 Kristian Høgenhaug Denmark
M13 Mike Phillips New Zealand
M14 Magnus Ditlev Denmark
M15 Sam Long United States
M16 Matt Kerr New Zealand
M17 Lionel Sanders Canada
M18 Mathias Lyngsø Petersen Denmark
M19 Leon Chevalier France
M20 Leonard Arnold Germany
M21 Jonas Hoffmann Germany
M22 Paul Schuster Germany
M23 Jason West United States
M24 Vincent Luis France
M25 Kacper Stepniak Poland
M26 Andy Krueger United States
M27 Jackson Laundry Canada
M28 Ben Kanute United States
M29 Jan Stratmann Germany
M30 Robert Kallin Sweden
M31 Kieran Lindars United Kingdom
M32 Marius Bjerkeset Norway
M33 Zack Cooper United Kingdom
M34 Cameron Wurf Australia
M35 Filipe Azevedo Portugal
M36 Matthew Collins United Kingdom
M38 Cameron Main United Kingdom
M39 Andrea Salvisberg Sweden
M40 Arnaud Guilloux France
M41 Nicholas Chase United States
M42 Luke Jones United States
M43 Ognjen Stojanovic Serbia
M44 Connor Weaver United States
M45 Tomasz Szala Poland
M46 Tom Vaelen Belgium
M47 Emil Holm Denmark
M48 John Killeen United States
M49 Federico Scarabino Uruguay
M50 Brock Hoel Canada
M51 Mathieu Merland France
M52 David Reynolds United States
M53 Lukas Stahl Germany
M54 Elliot Bach United States
M55 Samuel Böttinger Germany
M56 Romain Rezsohazy Belgium
M57 Jamie Hayes United States
M58 Pamphiel Pareyn Belgium
M59 Simon Shi United States
M60 Almog Elazary Israel
M61 Brad Bischoff United States
M62 Dries Matthys Belgium
M63 Mitch Wismans Netherlands
M64 Adam Feigh United States
M65 Ole-bernard Fuskevåg Norway
M66 Matt Jackson United States
M67 Michael Arishita United States
M68 Scott Steenberg Denmark
M69 Albert Askengren Sweden
M70 Jan Kepinski Poland
M71 Robert Wilkowiecki Poland
M72 Matthew Richard United States
M73 Connor Readman United States
M74 Jason Pohl Canada
M75 Strahinja Trakic Serbia
M76 Alex Ion Romania
M77 Levente Lukacs Hungary
M78 Cory Mayfield United States
M79 Mark Saroni United States
M80 Jason Quinn United States
M81 Julian Becker Germany
M82 Fraser Minnican United Kingdom

 

www.ironman.com

 

SunGod unveils Ultras Air performance running sunglasses

By
Gary
-
SunGod launches Ultras Air performance sunglasses

SunGod, the British performance eyewear brand, has introduced the Ultras Air, billed as its lightest frame to date. As an evolution of the original Ultras model first launched in 2022, the new sunglasses expand the brand’s Pace range with a slimmer design tailored for runners.

The Ultras Air weighs 24.5g and features a refined, smaller lens and a more compact fit compared to the original version. The ultra-lightweight construction is designed to eliminate distraction during high-intensity efforts and races.

Technical features include SunGod’s proprietary Grip-Lock hydrophilic rubber on the nose-pad and ear socks to maintain stability and ensure a ‘no-bounce’ hold. An 8KO spherical lens technology is used to provide clarity across changing light conditions.

Ed Watkiss, Head of Product at SunGod, said “We set out to create a lighter, closer-fitting, and more streamlined evolution of the original Ultras, designed to feel secure through every stride. The Ultras Air are built for performance, but with a refined silhouette that feels just at home on everyday urban runs, as on high-speed efforts. Every detail from the ultralight frame to the secure Grip-Lock fit and shaped 8KO lenses is engineered to reduce distraction and keep runners focused.”

The eyewear will make its competitive debut on the streets of London this month, at the TCS London Marathon on April 26, 2026, with the Ultras Air worn by SunGod elite athletes such as Phil Sesemann.

As part of the Pace Series, the Ultras Air features a fully modular and customisable design. The interchangeable lenses are crafted from 100% Infinite recycled material, which is made entirely from recycled plastic. This aligns with the brand’s focus on reducing environmental impact.

Founded in 2013 and headquartered in London and Verbier, Switzerland, SunGod is a certified B Corp. The company’s products are used by international partners including WorldTour cycling teams SD Worx and INEOS Grenadiers, as well as McLaren Racing and England Cricket. In May 2023, the brand received the King’s Award for Sustainable Development.

The Ultras Air is available in signature colourways including Desert Sand, Smoke, Silver Blue, and IRIS HV Blue. Prices start from £160, €195, or US$205.

www.sungod.co

 

Lightspeed Commerce on board with 2027 ASICS Los Angeles Marathon

By
Gary
-
Lightspeed Commerce is Official POS Partner of the 2027 ASICS Los Angeles Marathon

The McCourt Foundation, the non-profit organisation behind the ASICS Los Angeles Marathon, has announced Lightspeed Commerce as the Official POS Software Platform Partner for the 2027 event. The unified omnichannel platform will also serve as the Presenting Sponsor of the marathon’s Virtual Swag Bag.

The collaboration aims to engage small businesses and entrepreneurs within the running community, including specialised retailers and service providers. Lightspeed, which is dual-listed on the New York Stock Exchange and Toronto Stock Exchange, provides commerce tools for retail, golf, and hospitality businesses in over 100 countries.

As part of the agreement, Lightspeed will power the Virtual Swag Bag, which provides runners with exclusive offers from sponsors and lifestyle expo vendors. The company will also have a physical presence at the expo held at Dodger Stadium on March 5-6, 2027.

Karen O’Connell, Head of Sponsorship at The McCourt Foundation, said “The ASICS Los Angeles Marathon represents the ultimate intersection of endurance and community. Lightspeed builds the tools that allow businesses to run faster and smarter, and we are thrilled for Lightspeed to bring that same energy to the streets of LA in support of both the athletes and the local businesses that fuel them.”

On race day, March 7, 2027, the partnership will include the Lightspeed Branded Mile, an on-course activation designed to motivate runners as they approach the finish line near the Avenue of the Stars.

Mike Ganci, Managing Director of North American Retail for Lightspeed, said “Retailers serving the running community need to operate with speed, precision, and consistency; whether in-store, online, or on race weekend. Lightspeed brings those capabilities together in a single platform, and we’re excited to support The McCourt Foundation in helping these businesses scale and perform at their best.”

The 2027 ASICS Los Angeles Marathon expects to welcome over 26,000 runners to its 26.2 mile Stadium-to-the-Stars Course. The race is the final event in the Conquer LA Challenge, which also includes the Santa Monica Classic and the Rose Bowl Half Marathon & 5K.

The McCourt Foundation was established in 1992 and focuses on curing neurological diseases. Since its inception, the foundation has donated more than US$7.2 million to neurology research and generated over US$80 million for its non-profit charity partners.

www.lamarathon.com

 

UK-based Wallbreaker launches all-in-one supplement for runners

By
Gary
-
UK-based Wallbreaker launches all-in-one supplement for runners

Wallbreaker, a daily all-in-one supplement powder formulated specifically for endurance runners, has officially launched in the UK. Developed by UK-registered nutritionists, the product is designed to replace the multiple separate supplements that may be typically used by dedicated runners to support training and recovery.

Wallbreaker notes that its formula includes a complete amino acid profile for muscle repair, magnesium glycinate to aid muscle function and reduce fatigue, and a full B vitamin complex for energy metabolism. It also contains vitamin C, vitamin D3, turmeric extract with black pepper for bioavailability, and an electrolyte blend for hydration.

According to the company, the supplement is manufactured in the UK to GMP standards and is vegan, halal, kosher, gluten-free, and non-GMO. It is intended to be taken once daily as a single scoop mixed with water.

The launch comes as participation in UK running events reaches record levels. More than 1.1 million people applied for a place in the 2026 TCS London Marathon, and over 6 million adults across the country now run regularly. However, injury rates can be high; research suggests between 37% and 56% of recreational runners sustain an injury annually.

A 2025 cross-sectional study cited by Wallbreaker found that 53% of runners reported an injury in the previous 12 months, while a separate 12-month prospective study in Sports Medicine Open indicated that one in two recreational runners was injured during the tracking period.

Daniel Tollié, Co-founder of Wallbreaker, said “A lot of runners doing serious mileage are cobbling together products bought from different places and taken inconsistently. It doesn’t give the body what it actually needs week after week. We wanted to make it simple: one daily product, built specifically for runners, that gives the body a proper nutritional foundation to train consistently and recover properly.”

The founders argue that as mileage increases, many runners fail to adjust their nutritional intake to meet the heightened demands on the body. They suggest that the current supplement market is often focused on protein powders for muscle bulk or pre-workouts for gym sessions, leaving endurance runners under-served.

Tollié added “Runners have been an afterthought in the supplement market for years. As mileage increases, the body’s nutritional demands increase with it but most runners never adjust what they take, and the market has never given them a straightforward way to do so. That is the gap we built Wallbreaker to fill.”

Wallbreaker is based in the UK and led by a team of marathon, ultra runners, and triathletes. The product is available online, with a 30-day supply priced at £55.00.

www.getwallbreaker.com

 

Carlsbad 5000 to celebrate 40 years of racing at ‘World’s Fastest 5K’

By
Gary
-
Carlsbad 5000 - image credit Donald Miralle, Andrew McClanahan, PhotoRun

The Carlsbad 5000, billed as the ‘World’s Fastest 5K’, will mark its 40th anniversary on Sunday, April 12, 2026. The event is expected to bring more than 8,000 runners and walkers to the oceanfront course in Carlsbad, CA.

Since its inaugural race in 1986, the event has produced 16 world records and eight US records. Over the past four decades, more than 195,000 participants from 50 US states and 21 countries have taken part in the coastal race.

John Smith, Owner of event organiser Groundwork Endurance, said “The Carlsbad 5000 is the premier 5K road race in the world and has been a North County tradition for 40 years.

“The running is exceptional, but the local endurance community is what makes Carlsbad special. From live music and the beer garden to the Health and Fitness Expo and elite invitational races, downtown Carlsbad becomes the place to be on race weekend.”

The 2026 edition will feature several tributes to the event’s history, including the recognition of six legacy runners who have participated in every race since 1986. A plane is also scheduled to fly a celebratory banner over the Pacific Ocean during the proceedings.

American distance running legends Meb Keflezighi and Deena Kastor will serve as official ambassadors for the weekend. Kastor holds a significant place in the event’s history, having set a women’s world record of 14:53 on the Carlsbad course in 2002.

Deena Kastor said “The Carlsbad 5000 has always been one of the most special races in the country because it brings together every level of runner. You have Olympians, professional athletes, longtime participants and first–time runners sharing the same streets and celebrating the sport together.”

The race day schedule begins at 07:00 on April 12 with the Masters Women division, the first of nine scheduled races. The elite men’s race is set for 12:30, followed by the elite women at 12:35.

A total prize purse of US$25,000 is available across the Open and Masters divisions, with US$5,000 awarded to the top male and female professional finishers. An additional US$5,000 bonus is on offer for any athlete who breaks the American record. Winners will receive custom handmade surfboard trophies.

The Boys & Girls Clubs of Carlsbad is the official charity partner for 2026 and will receive a US$5,000 donation. Additionally, the non-profit Ainsley’s Angels of America will bring 40 push teams to the event to promote accessibility for athletes of all abilities.

Brooks Running returns as the official footwear sponsor, continuing its long-term partnership with the race. Post-race celebrations will include live music and the Pizza Port Beer Garden in Carlsbad Village.

www.carlsbad5000.com

 

Life Time Sea Otter Classic reports year-on-year growth in 2026

By
Gary
-
Life Time Sea Otter Classic

The Life Time Sea Otter Classic returns to Laguna Seca Raceway in Monterey, CA, from April 16–19, 2026. Marking its 36th edition, the event serves as a season opener for the international cycling industry with more than 1,000 brands from 33 countries confirmed to exhibit.

The festival, which is expected to draw over 75,000 attendees, has evolved into a significant growth engine for the trade. The Industry Connect program, now hosted by Hasty Awards, has seen a 30% increase in attendance from 2025, with 1,132 industry professionals reportedly set to participate.

This four-day professional networking experience provides a platform for retailers, buyers, and leaders to engage directly with exhibitors. According to the organising team, the entire event remains a premier launchpad for brands to debut new products and connect with the cycling community.

Frank Yohannan, Founder of the Sea Otter Classic, said “Our mission has always been to create a truly great experience for everyone involved – from the consumers, to the media and the entire cycling industry. As the Life Time Sea Otter Classic grows, we continue to maintain the same sense of family that started it all 36 years ago.”

Organised by Life Time, the event features 6,000 athletes and approximately 6,500 campers at the Laguna Seca Recreation Area. With an extensive portfolio in the fitness space, Life Time operates more than 185 athletic country clubs across the US and Canada and manages over 30 athletic events annually.

The 2026 schedule includes the return of the Brompton World Championship race on Saturday, April 18, which was last held at the festival in 2018.

Sylvie Woroniecki, Global Brand Manager at LOOK Cycle, said “The Life Time Sea Otter Classic is where the global cycling community comes together to discover what’s next, and that’s exactly the energy LOOK and PEMBREE thrive on. With over 70,000 passionate riders and 1,000+ brands converging on Monterey, there is simply no better launchpad to showcase our vision for gravel and gravity riding.”

Peter Orcutt, Senior Director of Outdoor at Adidas, said “Mountain biking has been a foundational pillar of Five Ten’s identity for decades, and we’ve been proud to grow our brand alongside the culture. Whether contributing to grassroots events or shaping our footwear innovation around rider input, our core belief has always been to show up for the community. The Life Time Sea Otter Classic is a cornerstone moment for the sport, and returning allows us to connect with that culture, support those who drive it forward, and preview what’s next.”

www.seaotterclassic.com
www.lifetime.life

 

123...2,336Page 1 of 2,336

Featured