Billed as ‘The Ultimate Multisport Expo’, the inaugural Australian Triathlon, Endurance & Cycling (ATEC) Expo has been confirmed to take place in Sydney, Australia, on 4-5 July 2015.
Put together by Informa Australia – ‘Australia’s leading conference, exhibition & training organiser’ – the show’s organising team note that the sport of triathlon is booming in Australia… ‘Not a weekend passes without a competitive event taking place somewhere. Similarly, cycling at both a professional and recreational level is rapidly growing.’
With a continual boom in endurance sport participation – and with Australia remaining one of the world’s key triathlon markets – Informa has developed the inaugural ATEC Expo to tap into demand amongst the endurance sport community Down Under. The exhibition is accompanied by a comprehensive seminar program specifically developed for the triathlete, cyclist and endurance athlete. According to Informa, it is the first event of its kind outside of a competitive event.
The show organisers are also excited to already have Olympian and professional Australian triathlete Courtney Atkinson as the official event ambassador. Leading up to the event, Courtney will be offering updates on his racing movements and training tips – to help age group triathletes go from strength to strength.
According to Informa, the idea to launch the expo was further validated through many conversations with professional and recreational triathletes, cyclists and obstacle racing enthusiasts, who ‘concurred that the community would benefit from an experiential show, where they can interact with suppliers and peers, free from the mental pressure of a race.’
In addition to seminars, the ATEC exhibition will feature suppliers showcasing products, technology and services across seven dedicated zones.
The seminar program itself will feature workshops from professional triathletes, cyclists, swimmers and coaches who will provide expert advice on a range of training, nutrition and lifestyle topics.
There will also be a number of interactive features that will encourage visitor participation at the expo.
Informa Australia is part of the Informa group of companies. Based in over 70 countries employing over 10,000 staff worldwide, Informa is the largest publicly-owned organiser of conferences and courses in the world with a significant output of over 10,000 events annually. Informa also publishes 40,000 book titles and 2,000 subscription based services.
Further details will follow as the expo develops.
