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Sponsorship news across the multisport industry

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CLIF BAR named official energy bar of Boston Marathon

March 20, 2025

Las Vegas Marathon gets into health testing with Superpower

HOKA becomes title sponsor of Semi de Paris, ‘the biggest half marathon on earth’

Garmin returns as official sponsor of 2025 Supertri E World Championships Powered by MyWhoosh

Shokz lends an ear to TCS London Marathon in two-year deal

March 18, 2025

Tour de France signs up with Basic-Fit gym chain for four...

March 18, 2025

Zenni Optical eyes multi-year partnership with Los Angeles Marathon

March 18, 2025

SiS confirmed as official performance nutrition of British Triathlon

March 13, 2025

Turkish Airlines flies with 2025 Los Angeles Marathon

March 11, 2025

Toyota Tacoma giveaway at Shamrock Half Marathon Run Fest in Portland

March 7, 2025

Virgin Active on board with Royal Parks Half Marathon as official...

March 6, 2025

Going wrapper-free: One Good Thing (OGT) rides with The Gralloch

March 6, 2025

Generali on board as title sponsor of La Fausto Coppi granfondo

March 6, 2025

KOO becomes BMC Pro Triathlon Team’s official eyewear partner

February 27, 2025

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Featured

Triathlon participation in the USA, by the numbers

February 14, 2025

By Supertri: new Supertri acquisitions boost focus on short course triathlon

February 13, 2025

RIA x TIA strategic merger, and new Triathlon Industry Conference

July 11, 2024

New World Triathlon x PTO anti-doping measures for long distance triathlon

May 13, 2024

RaceRanger drafting tech throughout IRONMAN Pro Series in 2024

March 1, 2024

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