Factor has announced a partnership with endurance coach and Peloton instructor Matt Wilpers as part of its role as the Official Prepared Meal Partner of HYROX North America.
The collaboration will feature a digital content series across Factor and Wilpers’ social media platforms, providing insight into his training, nutrition, and recovery as he prepares to compete in a HYROX fitness race.
The content series will highlight Factor’s Performance Collection, a line of ready-to-eat meals developed by registered dietitians and chefs to support athletic training and recovery.
Headquartered in Batavia, IL, ready-to-eat meal delivery service Factor operates as a subsidiary of HelloFresh. In addition to its tie-up with HYROX in North America, Factor is also the Official Performance Meal of the IRONMAN North American Series and a series partner for the Rock ‘n’ Roll Running Series.
International fitness racing series HYROX combines eight 1km runs with eight functional workout stations in a standardized race format.
Matt Wilpers said “Training for HYROX isn’t just about the workouts. It’s about showing up ready to put in the work day after day. That’s where nutrition makes or breaks a training block. What I love about partnering with Factor is that it takes one of the hardest parts of training – figuring out how to eat well when you’re exhausted and short on time – and solves it. I’m excited to bring people into my own training journey and show them what real food, real training, and showing up every day actually looks like, from the first workout all the way to race day.”
Christopher Stadler, Chief Marketing Officer at Factor, said “HYROX is built on consistency, discipline and showing up day after day. That’s what makes Matt such a natural partner for Factor. He’s putting in the work and chasing a personal best, while bringing people along for the journey. We want to make eating well the easy part, so athletes can focus on the hard part – putting in the work.”
www.factormeals.com
www.hyrox.com
