Ready-to-eat meal delivery brand Factor (no relation to Factor Bikes) has announced a significant expansion into the endurance sports sector, securing partnerships as the Official Performance Meal of the IRONMAN North American Series and as a series partner for the Rock ‘n’ Roll Running Series.
The announcement follows the brand’s recent high-profile collaboration with tennis champion Serena Williams and coincides with the launch of a performance-focused product line.
The multi-year agreement with The IRONMAN Group spans both full-distance IRONMAN and middle-distance IRONMAN 70.3 triathlons across North America, including the VinFast IRONMAN World Championship in Kailua-Kona, Hawai’i.
Concurrently, the partnership with the Rock ‘n’ Roll Running Series positions Factor as a North American series partner, extending its market reach to road runners at various major metropolitan marathon and half-marathon events throughout the training season and at race weekends.
To support the athletic partnerships, the company is launching its Performance Collection. Developed by Factor’s in-house registered dieticians and chefs… ‘the new line features fresh, never-frozen meals engineered around specific macronutrient targets to support athletic training and physical recovery.’
The collection introduces two distinct nutritional profiles:
Endurance Track
Designed for runners, cyclists, and swimmers requiring high energy output, these meals deliver more than 45g of carbohydrates, 30g of protein, and over 600 calories. Initial menu options include:
- Shredded chicken fajita bowl with queso, smashed black beans and carrots
- Herb peppercorn filet mignon and butternut squash risotto with veggie medley and cranberry apple crumble
Strength Track
Formulated to assist with muscle repair and hypertrophy, these meals provide more than 30g of protein and over 550 calories. Initial menu options include:
- Smoky onion burger with cheddar sauce and garlic-chive potatoes
- Jamaican jerk salmon and shrimp with beans, pineapple salsa and coconut rice
Both nutritional tracks include a 7-Day Peach Mango Creatine+ Kit, formulated to support muscular strength and cognitive function during high-volume training blocks. The meals specialist states that all items in the Performance Collection are free from refined sugars, seed oils, and artificial sweeteners.
The brand integration will feature physical activations across events, including a presence within the IRONMAN Village expo spaces, finish line celebrations, and post-race competitor sampling zones. Beyond on-site sampling, the collaboration involves content creation through IRONMAN Group Productions, the media entity’s Emmy-nominated studio, to develop digital content focused on endurance nutrition and athlete training journeys.
www.factor75.com
www.ironman.com
www.runrocknroll.com
Related posts:
Precision Fuel & Hydration becomes title partner of 2025 IRONMAN 70.3 World Championship in Marbella
Grüns in nutritional gummies tie-up with Vacation Races and Motiv Sports
CLIF named official energy bar for three Abbott World Marathon Majors
The Feed on board as performance nutrition partner for Supertri North American series
