The Triathlon Industry Association (TIA) is launching its third annual athlete survey across the UK, to help the sport’s key stakeholders gather new and deeper insights about Britain’s growing triathlon community in this pre-Olympic year.
Conducted throughout the off-season, the project will seek to collect over 5,000 survey responses to provide an authoritative and insightful report into Britain’s active triathlete population, and underpin the sport’s continued commercial growth.
To incentivise these responses, the industry has clubbed together to create a pool of prizes that will be won by respondents throughout the project. With over 80 individual prizes, the survey prize pot is currently valued at £6,000 and is growing every day.
Wetsuits, swim lessons, event/show entries, signed memorabilia and magazine subscriptions are all up for grabs in a long list which can be viewed online: at http://tinyurl.com/oq58xlz.
To participate in the research and be in with a chance to win one of the fantastic prizes visit: https://www.research.net/s/UK_multisport_survey_2014
The Triathlon Industry Association, which comprises event organisers, equipment manufacturers, tour operators, retailers, distributors and media, will be working in conjunction with the sport’s governing body, the British Triathlon Federation to pool data for a comprehensive approach.
The TIA study will provide a detailed insight into:
- Participation: ranging from when people started the sport to how active they are now
- Expenditure: what, where and when people are buying and how much they spend
- Demographic data: who are Britain’s triathletes and what else do they do?
- Segmentation: comparing non-triathletes, starter triathletes, lifestyle athletes & the devoted
The results from the study will be used by the members of the Triathlon Industry Association and British Triathlon Federation to help grow and shape the business side of the sport that helps fuel growth, participation and performance.
Last year’s UK multisport athlete survey, part of the most comprehensive research study ever undertaken of the British triathlon community, gathered 4,100 responses to provide an unprecedented depth of insight into the trends affecting one of the fastest-growing participatory sports.
The TIA’s survey can be completed by triathletes and non-triathletes alike and can be found at the following link: https://www.research.net/s/UK_multisport_survey_2014
The first set of findings of the TIA UK Triathlete Survey will be presented at the Triathlon Show, Sandown Park on Friday 28 February 2014.
The Triathlon Industry Association provides a service to all triathlon industry businesses by: helping to establish a favourable operating environment; providing a forum for discussion on non-competitive issues; and by providing market information to assist all businesses in their continued growth.
www.triathlonindustryassociation.org
