GU Energy Labs has announced two new gel flavors to the revamped line-up of its integrated nutrition range of Hydration, Energy and Recovery products.
The new GU Energy Gel flavor is Big Apple, and like all of the newly-formulated gels in the GU line-up, it contains no vitamin C or E. According to the company, the consumption of these antioxidants can inhibit the body’s natural training adaptations to defend against exercise stressors. GU adds that Big Apple presents a refreshing tartness and like all newly-formulated gels from the brand, it is wholly vegan.
Sea Salt Chocolate Roctane Energy Gel is the latest flavour introduced into the company’s ultra-endurance line of Roctane products. Led by Magda Boulet, GU’s Vice President of Research, Development and Innovation and 2008 Olympic marathoner, the product team at GU created Sea Salt Chocolate which, like all Roctane Gels, contains more amino acids than GU Energy Gels. Roctane includes beta-alanine, which helps to maintain normal acidity levels within muscles during intense exercise to prevent muscle fatigue.
“The flavours are a home run,” said Magda Boulet. “For those looking for the added performance benefits of beta-alanine, citrates and branched-chain amino acids, Roctane now delivers those in everyone’s favourite flavor profile: chocolate.”
The new flavours are available immediately at local specialty retailers and on www.GUEnergy.com. The MSRP for a 24 box of Big Apple GU is US$34.80, and US$1.45 for a single-serving packet. Sea Salt Chocolate Roctane will retail for US$60.00 for a box of 24 and US$2.50 per packet.
Like the rest of its entire product line, the new gels are part of GU’s Terracycle recycling program (GUEnergy.com/StashYourTrash)
