Multisport brand SCOTT Sports, established in 1958, has announced a strategic collaboration with Bold Cycles. Swiss-based Bold Cycles was founded in 2015 by Vincenz Droux in Biel, close to SCOTT’s global headquarters.
SCOTT notes that the Bold brand has ‘earned a reputation as a radical innovator in the bike industry… Thanks to highly sophisticated technological frame solutions and, as a result, winning several awards such as the Eurobike Award 2015/2018 and the Design&Innovation Award 2016/2019, Bold Cycles has come a long way in a short time.’
In 2015 Vincenz Droux presented the Linkin Trail, a bike with an internal suspension system. From this, Bold Cycles was born. Vincenz Droux and his design agency ‘Flow’ previously designed and developed a number of products and corporate designs for several international brands.
Beat Zaugg, CEO at SCOTT Sports said “Bold is a very promising start up company with highly passionate employees and a great vision. Their values and their innovation spirit fit very well to the culture of SCOTT. We furthermore see a great potential with Bold Cycles to serve a customer segment that wants to tailor their bike to their individual needs.”
Vincenz Droux, a passionate MTB enthusiast and multi-award-winning professional designer, will continue to lead Bold Cycles as the company’s R&D mastermind. The company will be operated by him with the help of his five employees as an independent brand but will be strategically supported by SCOTT with regards to sourcing, logistics, global distribution and marketing.
Vincenz Droux CEO at Bold Cycles said, “From an idea, a technology has grown, and based on our passion a brand was born. With SCOTT, a partnership has now been developed with which we are prepared for the future in an exciting market environment. With Bold, we want to remain at the forefront of innovation and surprise the bike world with new products.
“Within the SCOTT Sports Group we find the best conditions for this objective and we will be able to concentrate even more on product development. It remains our concern to maintain our independence and to stand up for it. With SCOTT, we are pleased to have a strong partner on our side who will continue and expand the path we have taken.”
