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Dates confirmed for 2023 IRONMAN and IRONMAN 70.3 events in Europe

June 24, 2022

IRONMAN Group sold to Advance in all-cash transaction

Live coverage of IRONMAN 70.3 World Championship on Outside Watch

IRONMAN 40 years - swim start - photo IRONMAN

Amazon opens online nutrition store as title sponsor of 2018 IRONMAN World Championship

Tri-gamification: PTO launches multi-event triathlon fantasy game

July 15, 2021

Europe’s Toughest Mudder lands in the UK

May 31, 2022

Nearing 40 women’s triathlon varsity target, Greensboro College is USAT’s 38th...

December 3, 2021

XTERRA Costa Rica cancelled

March 14, 2019

British Cycling confirms return of sportives in September

August 21, 2020

Launch of new sports travel operation Destination Sport Experiences

October 19, 2021

USAT Collegiate Club and High School National Championships return to Tempe

March 15, 2019

Hurricane Helene forces cancellation of IRONMAN 70.3 Augusta

September 27, 2024

Draft-legal: USAT gets the (non-alcoholic) beers in, with Athletic Brewing Co

June 16, 2020

Tour de France brand merchandise sees continued expansion

June 22, 2022

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Featured

Latest quarterly Endurance Social Analytics - ESA - data shows a challenging space for endurance sport brands - image credit Phil Desforges -Unsplash

Latest quarterly Endurance Social Analytics (ESA) data shows a challenging space...

October 16, 2025

‘Future of World Triathlon’ report aims to unlock global reach of...

July 15, 2025

New IRONMAN World Championship performance-based age group qualification system from 2026

July 3, 2025

David vs Goliath: how brands punch above their weight on social...

May 13, 2025

Social media insights for the endurance sport industry: new data offering...

April 3, 2025

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