Warner Bros Discovery (WBD) and supertri have agreed a partnership that will deliver live coverage of all supertri events in 2024. This will reach an extensive international audience via Eurosport as well as live and on-demand streaming on discovery+ and Max in Europe.
(From spring 2024, Max will initially launch in 25 countries in Europe that currently offer HBO Max, integrating Eurosport content and replacing discovery+ or the Eurosport App. discovery+ is currently available in Austria, Denmark, Finland, Germany, Italy, the Netherlands, Sweden, Norway, the United Kingdom and Ireland.)
The supertri and WBD agreement begins with the supertri E World Triathlon Championships powered by Zwift, which takes place at the London Aquatic Centre on Saturday, April 13, 2024. In this real-world-meets-virtual event, up to 60 of the world’s best triathletes including Olympic medallists Jonny Brownlee, Cassandre Beaugrand and Vicky Holland are set to compete in a one-day championship which forms part of the supertri League continuing later in 2024.
supertri is a closed pro league format that amasses many of the world’s best short-course elite athletes. supertri E (formerly Arena Games) blends real life and virtual racing, and featured at the International Olympic Committee (IOC)’s Olympic Esports Week. Its upcoming supertri E World Triathlon Championship in partnership with World Triathlon crowns official esports triathlon world champions.
Michael D’hulst, supertri CEO and Co-Founder, said “supertri has truly turned triathlon into a spectator sport with fast, technical and tactical racing on stadium-like courses in iconic locations.
“Our broadcast product, with exciting racing and storytelling all packed into a two-hour broadcast window is proving perfect for a modern audience. Warner Bros Discovery have been excellent partners with their belief that this is the future and by helping to deliver supertri’s racing to as wide an audience as possible.”
Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at Warner Bros Discovery Sports Europe, said “Triathlon continues to surge in popularity, boosted by an increasing number of world-class events such as supertri, which is helping to expand both participation and viewership of the sport.
“As a gender-balanced sport, it fits perfectly within our portfolio and we are pleased to partner with supertri to bring live coverage of their dynamic and entertaining events to the widest possible international audience through our channels and platforms.”
Warner Bros Discovery shows a range of professional triathlon events taking place throughout the year including all competitions from the superti series as well as the Olympic Games at Paris 2024 this summer.
