As of January 2009, all teamTBB athletes will train and race in AVIA footwear, manufactured by sports apparel specialist American Sporting Goods. TeamTBB’s world-renown coach, Brett Sutton, will also work directly with AVIA’s footwear engineering team on innovative new product designs.
“We are thrilled to be joining forces with the best multi-sport team in the world,” said Ed Goldman, Vice President of Marketing for AVIA. “Our decision to partner with teamTBB is not simply a one dimensional sponsorship; their athlete assets are unmatched and their commitment to improving the lives of young people through sports is honourable. We are looking forward to a record breaking season in 2009.”
Led by founder Alex Bok and coach Brett Sutton, teamTBB works to develop world champion athletes, specifically in triathlon and bike-related sports, through training camps, knowledge workshops and coaching.
In addition to its professional and amateur athlete programmes, teamTBB also works to bolster youth participation in multi-sport events through its social development projects and its franchise, The Bike Boutique. The Bike Boutique not only sells bikes and bike accessories, but also provides lifestyle services to bike enthusiasts and encourages cycling as a means of transportation.
Starting in January, AVIA footwear will be sold in all Bike Boutique locations world-wide
