As of 1 January 2009, blueseventy will become an Official Gold Medal Partner of US Masters Swimming (USMS). The multi-year partnership will see blueseventy become the official swim skin of US Masters Swimming and will feature event signage, presence on www.usms.org, a special member discount purchase programme, co-branding promotion at blueseventy triathlon supported events and a season long print advertising sponsor in SWIMMER magazine.
"We’re very pleased to be able to put something back into Masters swimming – investing in swimming is something that blueseventy is very serious about,” said blueseventy Vice President Roque Santos. "The Masters swimming community has been a big supporter of blueseventy for several years, helping us to launch our ‘Nero’ suit, so we’re excited to support their workouts, competitions, clinics and workshops."
"blueseventy has become a commonly seen brand at many of our competitions," USMS Executive Director Rob Butcher said. "We are thrilled to have their global brand committed to giving back to our membership. Their member incentive programme we are developing [is] extended exclusively to US Masters Swimming members. In addition, their desire to promote US Masters Swimming at open water and triathlon events they sponsor will really help extend, grow and strengthen our brand."
