Following a restructuring of its management and sales structure in Europe, Martin van Beek, General Manager of SRAM Europe, has decided to exit the company.
A company statement said, "SRAM appreciates the significant contributions Martin made to growing SRAM’s European business and establishing SRAM as a leading component provider to the bike industry. We wish him well in his future endeavours."
Patrick Brandwagt will assume General Management responsibilities for SRAM Europe. He will oversee the company’s Amersfoort location and customer service operation. Robert Priest, formerly head of Global Aftermarket Sales has assumed a Director of Sales role in Europe, whilst also retaining responsibility for dealer marketing.
