With the tagline ‘SWIM | BIKE | RUN | FUEL’, PowerBar has partnered with World Triathlon Corporation (WTC), owner of the Ironman brand, to unveil an official partnership website for Ironman triathletes. The IronmanPower.com PowerBar/M-dot branded online destination contains nutrition advice, training programmes, a community section detailing athlete stories, listings of forthcoming races, PowerBar product details and an online shop.
A PowerCoach branded interactive training guide provides ‘training and nutrition strategies you need to get your body and mind ready, so when race day comes, you can swim, bike, run, fuel, and succeed.’ Supporting the ‘fourth pillar’ of Ironman, nutrition, the 29 week programme couples training plans alongside nutritional support.
The site also provides interactive widgets so users can share ‘progress and improve training’ on social networking sites such as Facebook and MySpace.
