Specialist swimwear operator blueseventy has confirmed its ‘Swimskin Buy Back Program’ to help consumers in light of the new regulations detailed in FINA’s Dubai Charter. The blueseventy Swimskin Buy Back Program is the first of its kind in the industry and is designed to help individual consumers and college athletic programmes make the transition with ease while lessening the financial impact to buy a FINA compliant swimskin in 2010.
According to blueseventy its swimskins always have been and always will be FINA compliant. As a company, blueseventy is fully supportive of the effort made by FINA to regulate the effects of technology in the sport. The blueseventy Buy Back Program will help consumers buy a new swimskin, when the changes go into effect on 1 January 2010.
The Buy Back scheme operates as follows:
Buy a blueseventy Nero swimskin, tight or jammer after 1 April 2009.
Enjoy swimming until 31 December 2009.
Bring the eligible blueseventy product and receipt to a participating dealer in January 2010 and receive a reduction in the retail price of a new ‘like for like’ Nero product.
The rebate value will be 50% of the like for like product from the new 2010 FINA legal line. The rebate period will be a three week period to be designated in the first quarter of 2010 as the company finds out more about the requirements for suits for the 2010 season from FINA.
“We are delighted to be able give something back to the competitive swimmer who we believe right now is caught in the changes taking place,” said Dean Jackson, blueseventy Marketing Manager. “For us it is about servicing the swimmer and delivering a programme that offers value in a world where the changes are beyond their control, yet they have to meet the consequence.”
Jackson added, “We could not have offered this without the support of our dealers and we thank them for working with us in keeping the category alive throughout the rest of 2009 and offering value into 2010.”
The blueseventy Swimskin Buy Back Program is currently available at US and UK dealers. The company plans on rolling out the scheme internationally in the next few weeks.
