In a move that will further expand Ironman’s presence around the world, HaB Licensing has inked an agreement with World Triathlon Corporation (WTC) to develop, design, manufacture, sell, market and distribute ‘Ironman Fitness’ equipment and accessories in territories outside North and South America.
HaB’s territories of distribution include: West and Eastern Europe, including Russia, India, Japan, Australia, New Zealand, Singapore, South Africa and the Middle East.
Harry Brar, Managing Director at HaB Group, said: “We are excited with this partnership and recognise the wide appeal of the Ironman and M-Dot logos. The success in retail of Ironman Fitness products in the USA gives us great expectations for international success and, working with industry leaders, HaB will invest the necessary resources to develop serious solutions for underserved consumers who are looking for innovative and quality branded-fitness products.”
Brar added that “The Ironman brand is synonymous with quality and lifestyle benchmarking, and HaB’s extensive specialist and mainstream distribution reach will ensure best access for customers looking for more than a quick fix.”
Under the stewardship of WTC, Ironman has become one of the world’s most popular sports brands since the race format began more than 31 years ago. Likewise, Iron Girl events continue to gain popularity, and more events are being introduced domestically and internationally to serve the increasing demand from females who want to live an active, healthy lifestyle.
HaB International, with its headquarters in the UK, is a leading supplier of quality, market leading, branded products and accessories in the UK and internationally. Consumer brands include: POWERbreathe, Ironman and Iron Girl. The company’s products are sold through a broad range of traditional retail outlets (department stores, specialty stores, catalogues) and selected mass merchants. The company also has a business-to-business sales team for marketing its exclusive and proprietary products for corporate, incentive and reward programmes.
Bill Potts, WTC’s Vice President of Marketing and Business Development, noted that “HaB’s agreement with WTC represents an important milestone in the company’s drive to expand its international brand presence in retail. The stylish designs and contemporary packaging will instantly communicate the products’ superior attributes, maximizing customer interest, shelf appeal and sales.”
www.ironman.com
www.habinternational.co.uk
www.theironmanstore.com (coming soon)
