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Inaugural Ironman 70.3 Asia Pacific Championship to be staged at Laguna Phuket

World Triathlon Corporation (WTC) and Laguna Resorts & Hotels have announced the inaugural Ironman 70.3 Asia-Pacific Championship to be held on 5 December 2010. The race, set at Laguna Phuket Resort in Phuket, Thailand, will be the culmination of WTC’s new Asia-Pacific Ironman 70.3 Event Series. The Laguna Phuket Resort is expected to be the permanent home of this Championship.

"An increased focus on Ironman 70.3 events will foster continued growth in the regional triathlon market," said WTC’s Chief Operating Officer, Steve Meckfessel. “While the region has hosted full-distance Ironman races in Australia, New Zealand, Korea and Japan for more than 20 years, the demand in many countries for longer distance race experiences has evolved. The Ironman 70.3 Asia-Pacific Series will deliver quality event and cultural experiences at premium race venues throughout the region."

“The decision to host the Series Championship event at Laguna Phuket was an easy one,” said Murphy Reinschreiber, WTC’s managing director of Asia-Pacific. “The resort serves as a destination with broad appeal to athletes in all of our markets, including Australia, Singapore, Japan, the US and Europe, and it is a proven and storied triathlon venue.”

Phuket, Thailand is one of the world’s premiere holiday destinations famed for its crystal clear waters, pristine white beaches, stunning natural scenery and variety of attractions and entertainment.

“The management of the Laguna Phuket Resort and the government of Phuket Province are both extremely excited and proud that Phuket has been selected to host the Ironman 70.3 Asia-Pacific Championship. With 16 years experience hosting the Laguna Phuket Triathlon, we have the know-how and resources to ensure a very successful Asia-Pacific 70.3 Championship event in 2010 and beyond,” commented Michael Ayling, Managing Director of Laguna Resorts & Hotels Plc .

He added that “The Ironman 70.3 Asia-Pacific Championship at Laguna Phuket will increase the island’s visibility as a venue for world-class sporting events and create energy and pride within the Phuket community, just in time for the tourism high season.”

The Championship race will be centred at the Resort and will incorporate the Laguna Phuket Triathlon’s trademark two-bodies of water swim course including a section in the Andaman Sea, a beach run-over and a section in a Resort lagoon. The bike course will be challenging and spectacular with hilly sections and winding rural roads through rubber plantations and villages. The two-loop flat run will include Resort roads, paved paths and grass golf-course sections.

Debbie Dionysius, Assistant Vice President of Destination Marketing, Laguna Resorts & Hotels Plc added, “We are truly honoured to be hosting the new Ironman 70.3 Asia-Pacific Championship at Laguna Phuket. We feel that the many years of hard work and dedication that has gone into organising the Laguna Phuket Triathlon has been recognised and rewarded by the international triathlon community, and now we look forward to the new challenge of organizing a 70.3 race in Phuket just one week after the Laguna Phuket Triathlon! We plan to create a week of various multisport events to attract visitors from around the globe to stay longer in Phuket to experience both triathlons plus other events and entertainment.”

Details relating to the 2010 Ironman 70.3 Asia Pacific Series will be forthcoming. The Series is expected to include six races and grow to eight to 10 races in the longer term. Athletes will be able to qualify to compete at the Laguna Phuket Asia-Pacific Championship race at Ironman 70.3 races around the world and at selected races in new markets such as the first ever international triathlon to be held in India.

The Championship race, produced by WTC will include a US$60,000 professional prize purse as well 50 qualifying slots to the 2011 Foster Grant Ironman World Championship 70.3 in Clearwater, Florida.

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