The July/August issue of Tampa Bay’s Maddux Business Report has a cover feature on World Triathlon Corporation (WTC) and the ongoing success of the Ironman brand.
The latest issue of the Florida based business journal spotlights how Ironman president and CEO Ben Fertic is ‘growing Ironman by leaps and bounds’.
During the article Fertic notes that Ironman’s biggest competition isn’t other triathlon organisers. Rather, it is other televised sports across the US, such as: football, baseball, basketball, hockey, tennis and golf. The article notes that Fertic is ‘competing for sponsorships and eyeballs.’
