The enduring appeal of Ironman continues despite the global economic crisis. Both the Ironman Malaysia triathlon, held in Langkawi on 28 February, and September’s Subaru Ironman 70.3 Muskoka event, held in Huntsville, Ontario, have received overwhelming support from triathletes keen to participate.
Tthe 10th Ironman Malaysia triathlon has received strong uptake from both local and foreign triathletes. Meanwhile, food and beverage supplement specialist PowerBar has signed up to sponsor Ironman Malaysia. This follows an extension of the exclusive three-year global sponsorship agreement between PowerBar and Ironman, unveiled at the end of 2008. PowerBar, a division of Nestl
