Look Cycle is plotting further growth on the back of sustained revenue gains in recent years. The company has tripled its turnover in the last ten years and a new focus on apparel sees Look sign a deal with clothing specialist Rossignol Group.
Bruno Cercley, President & CEO of the Rossignol Group, and Dominique Bergin, President of Look Cycle, have signed a multi-year licensing agreement for Rossignol apparel.
“Licensing the apparel business to Look Cycle is a key building block in the group’s plan towards long term health and profitability,” said Rossignol’s Cercley. “We are happy to be associated with a world class brand like Look Cycle that shares our relentless focus on great products and exceptional customer service. This licence will allow Group Rossignol to concentrate on its core business of designing and delivering the best winter hardgoods, while giving the Rossignol brand a chance to grow within the apparel category.”
Jean Holvoet, the architect of Rossignol Apparel who was instrumental in bringing fashion and sport closer together, will head up the new business owned by Look Cycle. Holvoet will continue to collaborate with Jean-Charles de Castelbajac on design.
The staff of the Rossignol apparel division will pursue its activities within the new headquarters in Moirans. An experienced team of 15 people will be in charge of the design, marketing, commercial development and production.
Jean Holvoet explained that, “this licensing relationship with Look will ensure the continuity of our apparel team resulting in continued innovation, reliable deliveries for our customers and future growth for our apparel business.”
“We were excited to license Rossignol’s apparel business due to the strength of the brand name, the solid team that’s in place and a similar focus on technically superior products,” said Dominique Bergin, President of Look Cycle. “We are confident that there is a significant opportunity to increase the sales of Rossignol branded apparel in the years ahead.”
