Midwest Velo, a leading US operator in cycle merchandising, online and catalogue retailing, has reportedly acquired the operations of online triathlon and cycling retailer VeloGear for an undisclosed sum.
The VeloGear merchandise catalogue and e-commerce site was part of the Inside Communications sports publishing group, itself owned by San Diego-based Competitor Group. Inside Communications publishes the leading sports magazines, VeloNews and Inside Triathlon.
Midwest Velo predicts a seamless transition for the VeloGear operations, which will remain in Boulder, Colorado. "Customers won’t initially notice a lot of change," said a company spokesperson. "What they will notice over time is an improved online retail experience. VeloGear gives us a great online platform to offer cyclists a one-stop shopping experience to find those lifestyle items you simply can’t find anywhere else."
