Look Cycle in the US is seeing positive feedback for its newly introduced Look 585 Trade Up Programme. The offer provides a US$500 (€365) credit to consumers who purchase a 2009 Look 585 frame and trade-in their existing frame, from any frame manufacturer.
More road orientated than triathlon specific, the Look 585 frame has a strong following and comes in three sub variants: Origin, Ultra and Optimum. The Look 585 Origin is billed as the ‘ultimate multipurpose frame’. The Look 585 Ultra prides itself on ‘stiffness above all’; while the Look 585 Optimum has ‘comfort tuned optimum geometry’.
The Look 585 Trade Up offer runs at participating Look dealers across the US until 30 June 2009.
