Building on its momentum in the athletic performance arena, Zone Labs Inc – a leading functional foods and nutraceutical company – has signed a multi-year partnership with USA Triathlon (USAT). The partnership shall see Zone Labs provide educational resources and product promotions to more than 100,000 elite triathletes and trainers nationwide across the US.
“The science and quality behind the Zone Living products is the most advanced in the market,” said Bob Seebohar, a sports nutritionist who served as dietician for the 2008 US Olympic triathlon team in Beijing. “I have witnessed firsthand the benefits of Zone products and will continue to use the programme as an essential component in preparing athletes for optimal performance.”
The four-year USAT sponsorship deal extends Zone Diet nutrition and diet programmes to the US multisport community. As part of the partnership, Zone Labs will support several USAT programmes including Coaching Education, the National Championship programme, and the Trade Team, in addition to offering discounts to USAT Certified Coaches and annual members.
“Zone Labs Inc has come on board to offer tremendous support to USA Triathlon, and we are proud to now have them among our Gold Level sponsors,” said USA Triathlon Senior Vice President of Marketing and Communications Tim Yount. “Zone Labs products have been proven effective at the highest levels of our sport, and we are pleased to introduce ’The Zone‘ to the USAT elite athletes, coaches and members.”
Zone Labs has invested in multisport initiatives for some time and has a roster of several elite athletes that follow the Zone Diet and use its products, including USAT National Team members Becky Lavelle, Andy Potts and Julie Ertel.
“Elite athletes have long understood the performance and wellness benefits associated with a Zone Diet lifestyle,” said Jim Buchanan, chairman and CEO of Zone Labs Inc. “By partnering with USAT and their base of dedicated athletes, we believe we will be able to provide their members with a significant competitive advantage.”
