2×2 Worldwide, the official licensee of Land Rover Cycles and producers of MAD Phase Cycles, is the latest company to get behind the Active Bike and Triathlon Show (21-24 April 2010). 2×2 is reportedly choosing the event as the official public launch of its latest, as yet undisclosed, bike brand.
2×2 Worldwide Sales Director Scott Hillyard said that ‘2×2 Ltd is very pleased to be involved with the first Active Bike Show and we see the show as the perfect vehicle to launch our new brand, and showcase our existing brands, to our target audience. The timing of the show was critical in our decision to launch as it is right at the start of the summer season when many recreational cyclists will be making their biking purchases.
“We are very excited about the new brand as it is an excellent fit with the visitor profile of the show and we will be announcing more details very soon. All we can say is that this established bike brand features some of the most versatile and innovative bikes available in the UK.’
The Active Bike and Triathlon Show has also engaged with the UK cycling media by partnering with publishing giants Future and IPC Media. Titles such as Triathlon Plus and Cycling Active are media partners along with support from 220 Triathlon magazine.
