To be located at 811 Burke Road, in Victoria, Australia, the new 2XU Camberwell Run/Fitness concept store will open in mid October with a focus on female garments.
Expanding 2XU’s retail footprint further in Australia, the store offers an array of tights, singlets, tees, shorts, tanks, compression apparel, jackets, accessories and a brand new Support Bra line.
Men haven’t been entirely forgotten, however. The new 2XU store will also stock a selection of best sellers from the 2XU Men’s Run collection.
In store, intelligent layout will facilitate easy navigation for shoppers, with comfortable wear-testing thanks to spacious changing rooms and highly trained Team 2XU Retail Staff to guide customers through their many options.
Promising to deliver the ultimate apparel solution for female fitness fans of all shapes and sporting demands, 2XU engineers have spent the past 12 months refining the women’s Run/Fitness range to achieve ‘outstanding cuts, high performance fabrications, technical sport styling and form flattering design lines.’
Underpinned by performance, strength, flexibility and comfort, this innovative new line offers a range of technical yet stylish solutions to see all sportswomen, everyday and elite, performing at their peak in warm conditions.
All body shapes and sporting applications are addressed – from the form-fitting Intensity Run Tank with built-in bra to the loose Performance Run Singlet.
According to the company, 2XU Run/Fitness for the southern hemisphere’s summer 2010/11 responds to all run, Pilates, spin, gym and circuit demands.
