In line with new strategic priorities to strengthen commercial fundamentals and get closer to the local consumer, Amer Sports has appointed the regional general managers of its sales and channel management to become members of the Amer Sports Executive Board, starting on 15 October 2010.
All of Amer Sports’ operations develop and manufacture technically advanced products that improve the performance of active sports participants. The company is one of the world’s leading sports equipment players with internationally recognised brands including Salomon, Wilson, Precor, Atomic, Suunto, Mavic and Arc’teryx.
The new Executive Board members are Michael White, General Manager EMEA; Mike Dowse, General Manager Americas; and Matt Gold, General Manager Asia Pacific.
White, Dowse and Gold will all report to Amer Sports’ President and CEO Heikki Takala.
According to the company, appointing the regional general managers as Executive Board members further emphasises the importance of strengthening commercial fundamentals and expanding Amer Sports’ distribution footprint both in developed and emerging markets.
As part of the reorganisation, SVP Sales and Channel Management Thomas Ehrnrooth will leave the company on 15 October 2010.
In September 2010, Amer Sports announced new strategic priorities. The recently laid out strategy defines internal financial as well as synergy and scale targets for each unit in the group portfolio.
The strategy emphasises ‘faster growth in apparel and footwear, excellence in consumer-centric product creation and brand marketing, and strengthening commercial fundamentals through sales and channel management. Operational excellence continues to be a key cornerstone.’
