Global beverage giant Coca-Cola is extending its London 2012 sponsorship, by supporting the London 2012 Paralympics.
Coca-Cola first sponsored the Paralympics in 1992. The Coke brand first partnered with the Olympic movement in 1928 and Coca-Cola is the longest continuous sponsor of the Olympic Games.
Daryl Jelinek, General Manager of the London 2012 Coca-Cola Project Team, said in a statement, “We are proud to be extending our sponsorship of London 2012 to the Paralympic Games.”
Jelinek added, “We want to be a big part of generating that inspiration and excitement on the road to 2012, using our sponsorship to motivate people across the UK and beyond to get active and to drive awareness of the Paralympics.”
www.london2012.com
www.coca-cola.com
