GNC stores is throwing its brand weight behind one of Pittsburgh’s best-known events for fitness-conscious consumers and joins other major corporate sponsors in support of the 21-year-old Dick’s Sporting Goods Pittsburgh Marathon.
The largest specialty retailer of sports nutrition, diet and energy products and other nutritional supplements is now the presenting sponsor for the GNC Live Well Pittsburgh Health & Fitness Expo.
Like the marathon itself, the GNC Live Well Pittsburgh Health & Fitness Expo is a major consumer event for the Pittsburgh area. From opening day on Friday 30 April 30 to race day on Sunday 2 May, over 35,000 visitors are expected to attend the Expo, and over 50 companies will host displays.
Participants range from fitness and wellness-related retailers, such as GNC, to exhibitors representing products, services and activities that focus on the mind, body and soul.
"The marathon is thrilled that GNC has taken on this important sponsorship," said Patrice Matamoros, Race Director. "As the best-known global brand of sports nutrition products, GNC is committed to the concept of Living Well, a natural complement to everything the Marathon stands for. But GNC is also a major Pittsburgh company, making it an ideal partner for this pre-eminent Pittsburgh event."
Jennifer Brinker, Vice President of Marketing for GNC, said, "As a national wellness company headquartered here in Pittsburgh, being a part of the marathon was a priority for us. It’s an event which is both a prestigious, competitive sporting event and an event that appeals to a broad cross section of the community that shares our passion for living well."
