Helmet specialist Giro, a division of Easton Bell Sports Inc, plans to expand its portfolio with the launch of a line of men’s and women’s cycling shoes this autumn/fall.
The collection of high-end cycling footwear includes road and mountain shoes. It is understood that retail selling prices (RSPs) will be in the US$199 to US$349 range.
Paul Harrington, CEO of Easton Bell Sports, spoke about the launch at the company’s second-quarter conference call. He said the line represents two years of design and development work. The collection will debut at Eurobike in early September.
“Highlights include Easton engineered carbon fibre outsoles, premium materials and adjustable footbeds,” Harrington said. “At 195g, the Prolite model will be lightest product shoe on the market and was worn by Levi Leipheimer in the recent Tour de France. Key retailers in both the US and Europe have already committed to carrying this line for next year’s cycling season.”
It is understood that Giro shoes will launch in around 500 US retailers.
