Wheaties has confirmed that Chris ‘Macca’ McCormack, the 2010 Ford Ironman World Champion, will be featured on the famous Wheaties orange cereal box in the coming months. Normally displaying the faces of mainstream sports personalities, this announcement marks the first time an Ironman World Champion has been honoured with an appearance on a Wheaties box.
“We are so excited to welcome Chris into the Wheaties family and celebrate his tremendous achievement in winning this highly competitive championship,” said Wheaties Marketing Manager Dan Stangler.
“The Ironman triathlon competitors are some of the toughest and most fit endurance athletes in the world, and each competitor to complete an Ironman competition is a champion in his or her own right. It is with great appreciation for what they do that we are showcasing a true Ironman champion on the Wheaties box.”
McCormack finished the gruelling 140.6 mile race in 08:10:37 to break through the finish line tape, ahead of approximately 1,800 of the world’s top professional and age group athletes competing in the 2010 championship event.
This marks Macca’s fourth top-10 finish and second world title at the Ford Ironman World Championships. McCormack also holds five Ironman Australia titles.
“Wheaties has long been known as the ‘breakfast of champions,’ which makes it an excellent choice for Ironman competitors,” said Ben Fertic, Ironman’s Chief Executive Officer. “The state-of-the-art nutrition in Wheaties FUEL can help today’s world-class athletes train for success.”
Wheaties FUEL, as a sponsor of the event, also recently unveiled Wheaties FUEL Prepare to Win Ironman nutrition tips from Ironman competitors from all over the world. The inaugural video is available to view on the Wheaties Facebook page, as well as on Wheaties.com.
The brand has challenged Ironman athletes from around the globe to submit their nutrition tips via video submissions to the Wheaties Facebook page, to share their personal learnings with other athletes.
Wheaties FUEL will be supporting its role as the official cereal of Ironman with national television, print and online advertising. The brand will also have on-site activation at upcoming Ironman events in the form of signage, sampling stations and a presence on the run course to help fans encourage athletes through the finish.
