Worldwide Olympic Partner, Panasonic, has announced a new sponsorship deal with the British Triathlon Federation (BTF) to become an Official Supplier to British Triathlon. The sponsorship of British Triathlon – the governing body for triathlon in the UK – will last for an initial one year period and will see Panasonic supply a range of equipment, including plasma screen TVs and camcorders.
These can be used for creation of digital content and enhanced athlete profiles, giving an insight into the training and preparation of British triathletes.
The sponsorship will provide Panasonic with a series of exclusive video diaries filmed by British triathletes as they prepare for major championships. The sponsorship will also provide Panasonic with product testimonials from British Triathlon for promotional purposes, exclusive photography as well as branding at the British Triathlon headquarters, National Performance Centre and on the British Triathlon website.
Zara Hyde Peters, Chief Executive at the British Triathlon Federation, said, “We are delighted that Panasonic has decided to become an Official Supplier to British Triathlon. Raising the profile of our sport using the latest communications technology is very important to triathlon right now.
“Our communications and performance teams for triathlon rely on high quality display technology for presentation and feedback so it gives us great confidence that through our partnership with Panasonic we will be using the best equipment on the market to support our athletes in competition and on their way to London 2012 and beyond.”
David Bonney, Advertising and Sponsorship Manager at Panasonic UK, said, “At Panasonic we put the same commitment, focus, desire and meticulous preparation that goes into winning a triathlon into the development of our products so this relationship is a great fit for us. We’re delighted to be working with British Triathlon and proud to support the entire team on their way to London 2012.”
Panasonic’s announcement follows successful partnerships with British Rowing, British Sailing and a number of Olympic athletes.
