Integrating all its European activities for the Shimano, Pro and Aim brands, Shimano Europe Group has restructured its sales and marketing departments into one organisation. Under the restructuring, Shimano Europe BV becomes responsible for the marketing and sales of both Shimano retail and the OEM business to all market channels and business partners.
Shimano Europe BV will therefore manage and handle all retail oriented business: Aim; cycling wear; eyewear; Pro; wheel sets, shoes and pedals; and workshop functions.
The integration of all retail and OEM related activities and employees into one company is aimed at creating clearer lines of responsibility. A further expected benefit is the increased efficiency and effectiveness of Shimano’s sales and marketing departments.
Shimano Europe’s sales department will be divided into three major functions: product management (bicycle components and retail), sales retail and sales OEM – plus a back up team. The marketing department will contain two core areas: promotions & productions for all products and brands; as well as sports, events marketing and PR. The service department will remain unchanged as this already covers all product fields and customer types.
