World Triathlon Corporation (WTC) has a new naming rights partnership in Australia that sees its west coast Australia event become SunSmart Ironman Western Australia, according to a report by Trizone.
SunSmart is the flagship skin cancer awareness campaign of the Cancer Council of Western Australia and Western Australian health promotion body Healthway. The SunSmart campaign will support the Ironman Western Australia event for the next two years.
“Through this partnership we aim to use Ironman Western Australia and its incredible athletes as a means to encourage people to live a healthier life,” said WTC Brand Manager Trent Taylor.
“Finishing an Ironman event can be a life changing experience and can so often be the catalyst for spectators and other people to begin leading a more positive lifestyle.”
As reported by Trizone, SunSmart Ironman Western Australia will be used as a vehicle to promote greater awareness of sun protection and better practices for reducing the incidence of skin cancer among Western Australians.
In keeping with Healthway and Ironman’s values, SunSmart Ironman Western Australia will also be a completely smoke-free event in 2010 and 2011.
www.ironmanwesternaustralia.com
www.trizone.com.au
