Ironman brand owner World Triathlon Corporation (WTC) has selected Ketchum Sports & Entertainment (KSE) as its global public relations agency, effective February 2010.
Ketchum will work across the WTC portfolio, which includes Ironman, Ironman 70.3, IronKids and Iron Girl, to strengthen each brand’s global presence by ‘building incremental consumer and trade awareness in the traditional and social media space.’
The Ketchum PR team also will support WTC’s strategic corporate initiatives, including expansion of domestic and international events and the brand’s licensed products. Well-known Ironman partners include Timex, Ford Motor Company, Nestl
