For those feeling sweaty on their trail run… XTERRA, the world’s leading adventure multisport series, has named new anti-perspirant Degree Men Adventure as a presenting sponsor.
Degree Adventure from Unilever North America is part of the company’s all-new Adrenaline series of anti-perspirant and deodorant that responds to increases in adrenaline by releasing extra bursts of fragrance when you sweat.
The sponsorship will provide Degree Men with a dynamic vehicle to connect with an active, national audience of adventure seekers, weekend warriors and competitors.
The Degree Men Adventure sponsorship of XTERRA will put the new Adventure line of anti-perspirant and deodorant, into the hands of thousands of XTERRA participants across the US. It will also showcase Degree Men Adventure to national television audiences and online via XTERRA’s web portals XTERRAPlanet.com, and XTERRA.TV. The XTERRA/Unilever partnership was brokered by XTERRA’s agency General Sports Alliances.
Unilever shall gain access to the growing XTERRA Tribe via the XTERRA America Tour of more than 60 off-road triathlons held across the US, the 60-race XTERRA Trail Run Series, and eight nationally syndicated television programmes including the XTERRA USA Championship, XTERRA World Championship and XTERRA Adventure series.
“It’s a terrific fit and I’m certain we’ll produce a powerful partnership,” said Tom Kiely, CEO of TEAM Unlimited/XTERRA. “The Degree Men Adventure antiperspirant is made for men who live for a challenge, and that’s the essence of the XTERRA brand and the athletes in our community.”
While each off-road triathlon in the XTERRA America Tour is unique, the races generally combine a one-mile swim in an ocean, lake or river, a 20-mile mountain bike that includes hard climbs and fast descents on twisting single track trails, and a gruelling multi-surface six-mile trail run.
The XTERRA Trail Run Series offers more than 1,300K of off-road running nationwide across the US and focuses on unrelenting half-marathon trail races that are adventures all to themselves.
“We want to reach men who embrace adventure and continually push their bodies to new limits and that spirit is certainly embodied in the XTERRA Tribe,” said Jay Mathew, Director of Marketing for Degree Men. “Degree Men Adventure is the ultimate adventure gear as it allows guys to face the challenges life throws at them.”
www.xterraplanet.com
www.unileverusa.com
www.gsalliances.com
