ZICO Pure Premium Coconut Water has been named the ‘exclusive coconut water’ of the Life Time Fitness Triathlon Series. Additionally, all LifeCafe locations within Life Time Fitness centres nationwide will carry ZICO Pure Premium Coconut Water as the exclusive coconut water.
"ZICO and Life Time Fitness are like-minded, high-end brands that cater to active, healthy lifestyle consumers," said Bill Lange, VP of Marketing for ZICO Beverages LLC. "We are thrilled to bring ZICO’s all-natural, ultimate hydration benefits to Life Time’s health conscious members and event participants."
Under the agreement, ZICO will conduct in-centre samplings at Life Time and activate at the six premiere Life Time Fitness Triathlon Series events. Additionally, ZICO will serve as the official sponsor of the Life Time Fitness Indoor Triathlon Series and Life Time Endurance group training programs in the areas of running, swimming, biking and triathlon.
As the official coconut water, ZICO also will receive additional media and marketing benefits, including in-centre media and advertisements in Life Time’s award-winning magazine, Experience Life.
