The Tata Kids of Steel children’s triathlon series has enabled almost 12,000 children to experience triathlon in the UK this year. The series, organised by British Triathlon in partnership with Tata Steel, visited 18 locations across the UK between May and July.
Since launching in 2007 (formerly as Corus Kids of Steel), more than 35,000 children from almost 400 schools have had the opportunity to experience triathlon. Next year, there will be 24 events across the UK and Tata Steel has committed to giving at least 50,000 youngsters the chance to experience triathlon by the end of 2012.
Sarah Jolley, Tata Steel Communications Manager, said “As the Corporate Partner of British Triathlon, Tata Steel has been instrumental in the growth and development of triathlon in the UK for the past five years.
“Tata Steel is proud to be enabling the sport of triathlon, helping British Triathlon to achieve its mission of promoting excellence in the sport and helping everyone to achieve their own personal triathlon challenge.”
The Tata Kids of Steel events aim to give every child a positive and fun experience of triathlon, regardless of ability. Every child receives a t-shirt, swim cap, gym sack and medal for participating. Bikes and helmets are provided, and children only need to provide swimming and running kit.
Mark Barfield, Director for Development at British Triathlon added “This year’s Tata Kids of Steel events have once again ensured thousands of budding triathletes have had the opportunity to learn about our fast growing, modern and dynamic sport of triathlon.
“The support of our Corporate Partner Tata Steel has ensured every participant completed their personal triathlon challenge with the correct kit and equipment and left their event with a smile on their face.”
The series launched in Newham, East London in the Olympic host borough, before travelling the length and breadth of the UK. The events at Willesden (North London), Scunthorpe and Bristol were the largest with nearly 1,000 children taking part in each event. Teesside, Swansea, Corby and Cambridge were also big events, with more than 700 children taking part.
Tata Steel employees volunteered to help at events in Scunthorpe, Rotherham, Swansea, Mold, Birmingham, Teesside and Corby, all close to Tata Steel manufacturing or distribution sites in the UK.
British triathletes Jonathan and Alistair Brownlee, and Helen Jenkins were also on hand at their local events in Leeds and Swansea to encourage and inspire the children taking part. Members of the British Triathlon Olympic Talent Squad also lent their support including Sky Draper, James Davis and Sophie Coldwell.
