2XU is unveiling three new product categories engineered from its new PWX compression fabric technology at DealerCamp – ‘Where retailers go to Meet, Ride & Decide – this week from 26-28 July 2011 at Deer Valley Resort, Park City, Utah.
2XU PWX
Originating out of Australia, leading high performance sports apparel brand 2XU is the Official Compression Supplier to the prestigious Australian Institute of Sports (AIS), and Ironman, amongst others, and has taken another step in helping to expand the reach of compression apparel. 2XU’s new compression collection will be shown at Dealer Camp by Sports Multiplied, exclusive USA distributor for 2XU, at booth TA-7.
Billed as an exciting evolution of the already successful 2XU Compression range, 2XU’s PWX is a premium collection of upgraded compression fabrics ‘engineered to offer optimal power, weight and flexibility in perfect equilibrium depending on the wearer’s needs.’
Wetsuit demos at DealerCamp
Earlier this year, Lifeboat Events, promoter of DealerCamp, formed a promotional partnership with industry association Triathlon America – to create Triathlon America GearCamp at DealerCamp. Recognising the value that the sport of triathlon brings to retailers, the expanded DealerCamp offers triathlon-specific meetings and select events.
Wetsuit demos will be taking place during Triathlon America GearCamp at DealerCamp. Leading wetsuit brands will be giving an in-water demo of their products on Wednesday 27 July from 7am to 12pm. Visitors on the day can find more information at the Triathlon America booth (TA-0).
The demos take place at:
Silver Mountain Sports Club
Kimball Junction
1526 Ute Blvd.
Park City, UT 84098
A free shuttle from DealerCamp is being provided by blueseventy. Exhibitors include: Aqua Sphere, blueseventy, Orca, Profile Design, TYR Sport, Zoot Sports, 2XU and SBR Sports.
www.bikedealercamp.com
www.2XU.com/pwx
www.triathlon-america.com
www.lifeboatevents.com
