XTERRA, the worldwide leader in off-road triathlon and trail running, with nearly 200 events in 16 countries, is seeking corporate partners interested in joining its active, outdoors lifestyle platform in 2012.
XTERRA is comprised of a 100+ race off-road triathlon series, 70+ race trail run series, a television arm that produces 12 shows a year, camps/clinics, a quarterly magazine, online TV channel, charitable foundation, XTERRA-branded licensees, and an XTERRA Gear business.
“With all of these assets we have an array of sponsorship opportunities which can be customized to meet our marketing partners’ specific goals and objectives,” said Tom Kiely, the owner and CEO of XTERRA.
From activating a product at a specific event to spreading a message to the masses with customized ad spots in nationally televised shows, XTERRA is in a position to help companies reach the ever-growing outdoor adventure market in a meaningful way.
“Right now XTERRA is a multi-faceted global brand with multiple products, properties, and media,” noted XTERRA President Janet Clark. “We are entrepreneurial at heart and thrive on bringing new initiatives and ideas to the marketplace.”
XTERRA events are ‘earth-inspired’, where Mother Nature is the athlete’s toughest competitor. As a result, XTERRA is renowned for having a loyal, laid-back, and supportive community of athletes across the endurance arena.
As the Vice President of Global Sports and Events for John Paul Mitchell Systems, Julie Solwold has managed Paul Mitchell’s sponsorship with XTERRA for more than a decade.
“It’s not just about being loyal to a sport,” said Solwold. “Loyalty is huge, but if XTERRA didn’t make business sense we couldn’t keep doing it. I think XTERRA athletes are smart, and discriminating enough to know the difference between a mediocre product and a great product, and I truly believe that what a company stands for matters to them.”
XTERRA is produced by TEAM Unlimited, a Hawaii-based television events and marketing company founded in 1990. Through the years XTERRA has been named ‘Best Adventure Race’ and ‘Event of the Year’ at the Competitor Endurance Sports Awards; and USA Triathlon (USAT) members have voted the USA Championship the ‘Best Intermediate Triathlon’.
TEAM Unlimited has also produced more than 300 television shows resulting in three Emmy’s and 42 Telly Awards for production excellence since 1990.
In 2012 XTERRA will offer Title, Presenting, and Participating sponsorship packages in the following areas:
- XTERRA World Tour (off-road triathlon)
- XTERRA America Tour (off-road triathlon)
- XTERRA Trail Run Series (from 5Ks to trail marathons)
- XTERRA USA and World Championship off-road triathlon and trail running events
- 12 XTERRA Race and Adventure-Themed Television Shows
- Internet Marketing (Online TV Channels, Websites, E-Newsletters, Social Media)
XTERRA has also provided a 2010 XTERRA Sponsor Report – outlining achievements in 2010, the year in which XTERRA celebrated its 15th year.
2010 highlights included:
- Television Impressions – 69,129,426
- Publicity Impressions – 229,717,500
- Advertising Impressions – 19,082,000
- XTERRA Online Impressions – 7,445,994
- Grass Roots Marketing Impressions – 6,527,050
- Charitable Contributions – US$25,096 (includes US$13,474 from the Paul Mitchell Cut-a-thons)
For more details on sponsorship opportunities please call Tom Kiely at +1 808 521 4322 or e-mail: tkiely[at]xterraplanet.com / sponsorship[at]xterraplanet.com.
