Zeasorb, a leading dermatologist recommended antifungal powder, has announced its two-year sponsorship deal with World Triathlon Corp (WTC) and the Ironman and Ironman 70.3 brands.
As the official sponsor of the antifungal & anti-chafing categories – as well as the presenting sponsor of the 2011 and 2012 Ironman 70.3 Augusta and the 2012 Ironman 70.3 Florida events – Zeasorb is committed to helping Ironman competitors achieve their goals of peak performance, high endurance and optimal health.
Made by Stiefel, a GlaxoSmithKline (GSK) company, Zeasorb powders absorb unwanted moisture, prevent and treat fungi that can cause ailments such as athlete’s foot and jock itch and help relieve frictional skin irritation – conditions that disproportionately affect athletes with rigorous training regimens.
“With Zeasorb, we hope to help athletes achieve their maximum ability and check one more item off of their pre-race preparation list,” said Todd Cantrell, Director of Marketing at Stiefel.
“We are excited about our sponsorship of Ironman and as an endurance athlete myself, this partnership is one that’s close to my heart.”
The sponsorship will include on-going engagement and on-site activation at Ironman events through to 2012. It will also be highlighted on packaging, through digital and social media outreach and consumer engagement via contests, giveaways and more.
“Ironman sponsors bring the absolute best in endurance training equipment and products and we’re happy to add Zeasorb to that list,” said Mike Pine, Chief Sales Officer at WTC.
“We look forward to the brand’s support in helping our competitors prepare, perform and achieve their goals.”
The Zeasorb family of products is available at leading US national retailers such as Walmart, Rite-Aid, CVS and Walgreens, as well as online at Amazon and Drugstore.com. Zeasorb is the number one dermatologist recommended powder in the US to treat fungal infections, and has been available to consumers since 1958.
