Leading sports apparel and compression specialist, 2XU Australia has confirmed an alliance with health insurance company Fit Health Insurance. This sees benefits for 2XU consumers in Australia via the FIT Health Insurance scheme, which offers ‘Australia’s first behaviour based rewards program.’
FIT is a new type of health insurance that rewards consumers for keeping active and looking after themselves. Developed with leading medical and sporting organisations including the AFL, Netball Australia, Kinect Australia and the AFL Medical Officers Association, FIT is the first health fund in Australia designed for an active lifestyle.
2XU in Australia has now become an official FIT partner, which means that 2XU consumers can earn points for participating in 2XU Run Groups, 2XU Free Performance Sessions and 2XU sponsored events. Consumers can then use FIT Rewards points to redeem on 2XU Compression and other garments.
As Australia’s first behaviour based rewards program, FIT Rewards give the user points for doing what comes naturally – being fit and active. These points can then be redeemed for retail offers, sports tickets and ‘amazing money can’t buy’ experiences in conjunction with Australia’s leading sporting and fitness organisations.
