Cervélo has announced that it has been named the official bike of three Life Time Triathlon Series events and will support two additional events in 2011. Cervélo will be the exclusive bike for three events: the Philadelphia Insurance Triathlon, the Life Time Minneapolis Triathlon, and the Toyota US Open Championship in Dallas.
Cervélo will also participate in the Sports and Fitness Expos associated with the Life Time Triathlon Series at the Life Time Chicago Triathlon and the Kaiser Permanente Los Angeles Triathlon.
“Triathletes are known for demanding the best equipment, and we at Cervélo are constantly striving to provide them with bikes that will make their bike split as fast as possible while keeping them fresh for the run,” said company co-founder Gerard Vroomen.
“With their professionally run, growing line of events, Life Time is a logical partner for Cervélo as we maintain our focus on the triathlete community.”
Kenneth Cooper, Vice President at Life Time Fitness Endurance and Athletic Events added, “As we continue our tradition and commitment of providing world-class endurance events, we’re happy to welcome supporters like Cervélo, whose name is synonymous with excellence and performance, to the Life Time Triathlon Series.
“Many of our athletes have relied on Cervélo for their training and racing needs for years – it’s a natural fit to have them on-board with the Series.”
Cervélo will partner with Life Time as the official bike, or will be present, at the following Life Time Triathlon Series events in 2011:
- Philadelphia Insurance Triathlon, June 26 (Partner)
- Life Time Minneapolis Triathlon, July 9 (Partner)
- Life Time Chicago Triathlon, August 28 (Expo)
- Kaiser Permanente Los Angeles Triathlon, September 25 (Expo)
- Toyota US Open Triathlon, Dallas, October 2 (Partner)
www.cervelo.com
www.ltfathleticevents.com
www.racetothetoyotacup.com
