Organizers of The Nation’s Triathlon, To Benefit The Leukemia & Lymphoma Society, have announced that Craft and Karhu have signed on for the third year as title sponsors of the Nation’s Triathlon taking place on Sunday 11 September 2011 in Washington, DC.
Craft will serve as the Official Performance Apparel Brand Sponsor for the race and Karhu Footwear steps up as the Official Sponsor of the Run Course.
“The Craft and Karhu brands have become synonymous with performance excellence and are the apparel of choice for the Nation’s Triathlon,” noted Molly Quinn, Executive Director of The Nation’s Triathlon. “As America’s most popular triathlon event, we are pleased to offer competitors top-of-the-line apparel and footwear that will help them achieve their fitness goals.”
Karhu is the North American licensee for Craft Performance Apparel, and Craft is a registered trademark of Craft of Scandinavia AB.
“We are thrilled to continue our partnership with Nation’s Triathlon, and once again serve as the performance apparel and run course sponsors,” said Eric Schenker, General Manager, Karhu and Craft. “Our team is very proud to do what we can in support of the Leukemia & Lymphoma Society and will be donating 10% of the official Craft event shirt proceeds to LLS.”
In 2010, the Nation’s Tri broke the Guinness Record for largest International distance triathlon event in the United States, making it the most popular triathlon event of its kind. Craft will provide each triathlete competing in the 2011 event with a special edition Nation’s Triathlon Active Run Tee in either male or female styles, and the run course for the 2011 race will be officially branded the Karhu Run Course.
Additionally, the company will be the only apparel brand selling Nation’s Tri-branded performance apparel during the race. Craft will offer different styles at the race for participants and spectators to buy.
At the Nation’s Tri, Craft and Karhu apparel and running shoes will be on display during The Nation’s Triathlon VIP Event Week Kick-off and Fashion Show, taking place Tuesday on 6 September at Pacers Running Stores in Old Town, Alexandria at 19:00 and Thursday 8 September at Pacers Running Stores in Logan Circle at 19:00.
The first triathlon in the US to benefit research toward curing blood cancers, the Nation’s Triathlon will take place on Sunday 11 September 2011 in the nation’s capital. At the nation’s largest International/Olympic distance triathlon event, competitors will take part in a 1.5K swim in the Potomac River, a 40K bike course through DC, and a 10K run through downtown DC’s historical landmarks.
The Nation’s Triathlon is one of 10 regional events that serve as the 2011 Regional Championships and Special Qualifiers for USAT’s Age Group National Championship. Official sponsors for the 2011 race include: AT&T, Clif Bar, Clif Shot, Craft, Events DC, Gatorade, Giant Bikes, Gryphon Technologies, Jackson Clinics, jetBlue, Karhu, Muscle Milk, Pacers Running Store, Samsung, and Xterra Wetsuits.
