Cycling Sports Group (CSG), encompassing several powerhouse brands, including Cannondale, Schwinn, GT and Mongoose, will be exhibiting at DealerCamp – organised by Lifeboat Events – this July in Utah.
“Lifeboat Events has worked closely over the last few months with the team at CSG on this project,” said Lance Camisasca, President of Lifeboat Events.
“We are thrilled such a strong family of brands sees the value in DealerCamp and that our event meets their high expectations. The rising tide raises all boats, and the addition of the CSG brands and dealers will be a net enhancement to the event. We are truly delighted.”
Dave Manchester, Senior Vice President, North America at CSG added, “CSG is excited to be able to join DealerCamp to unveil our new product lines, latest trends and consumer insights to our dealers and industry. We know how important this time of year is to dealer buying decisions and will provide them with inside access to what CSG has planned for 2012.”
Easton-Bell Sports
Adding to the list of brands at DealerCamp is Easton-Bell Sports. DealerCamp has entered into an exhibit partnership with Easton-Bell Sports bringing Giro, Easton Cycling, Bell and Blackburn to DealerCamp at the Deer Valley Resort this July.
“The addition of the Easton-Bell Sports brands is a wonderful boost to our camp and helps round out the product categories that dealers can address for the coming year’s business,” said Camisasca at Lifeboat Events.
“We’re working hard to ensure that retailers will have the majority of their key brands available to sort out their needs. That way, come September, folks can simply relax and enjoy the industry events on offer and avoid the panic.”
Bernie Doering, Senior Vice President of Global Sales at Easton Bell Sports commented on the company’s decision to back DealerCamp this year. “From our perspective, DealerCamp couldn’t be better. The timing brings us to the table when much of the business is getting done in our helmet and accessory categories. Additionally, this event provides Easton-Bell and its brands an additional way to make a meaningful connection to our key dealers.”
Triathlon America’s GearCamp
Taking place in Utah, this July 26-28, Triathlon America’s GearCamp at Bike DealerCamp, is the triathlon-focused section of the outdoor demo trade show. An increasing number of key triathlon industry brands are already on board.
Leading triathlon brands, including Triathlon America founding members Orbea/Orca, TYR Sports, 2XU, blueseventy and Champion System, have all reserved space at the event.
Specialty retailers, manufacturers and industry leaders will gather at Park City, Utah’s Deer Valley Resort this summer to see and try the latest cycling and triathlon products.
Lifeboat Events, promoter of DealerCamp, formed the new promotional partnership with industry association Triathlon America earlier this year.
The recently formed Triathlon America GearCamp at Bike DealerCamp enables brands to showcase their wares to key retail customers. After all, the strap-line for the annual Bike DealerCamp event is ‘where retailers go to meet, ride and decide.’
www.bikedealercamp.com
www.lifeboatevents.com
www.triathlon-america.com
