Even with the ‘best warranty in the industry’ most products don’t cover normal wear and tear. Yet Darn Tough Vermont has an unconditional lifetime guarantee with ‘Unconditional’ being the key word.
Darn Tough Vermont is at its first Interbike this year to show the industry its Vermont-made, lifetime-guaranteed Merino wool and Coolmax socks. From ‘hammerheads to Sunday strollers, Darn Tough has a full line of bike socks to please every cyclist.’ New technology, such as the latest generation of True-Seamless Italian knitting machines, is enabling the company to set a new precedent for sock performance, fit and durability.
So how can Darn Tough offer such an outrageous warranty? Well, according to the company, it begins with the industry’s highest density knitting (1441 stitches per square inch). Darn Tough pairs that with a fine-gauge Merino wool yarn (21.5 micron) to knit ‘a sock that simply refuses to quit.’ As the company says, ‘don’t be fooled, socks aren’t meant to self destruct after every 100 miles!’
From no-show mesh socks to quarter and crew-length socks with dense terry-loop cushioning, Darn Tough Vermont will be at booth 19008 at Interbike.
