Easton-Bell Sports Inc has named Laura Moore as Senior Vice President – Corporate Communications, effective immediately. Reporting to Paul Harrington, President and CEO of Easton-Bell Sports, Moore will establish and lead the company’s corporate communications function. She will oversee public affairs, media relations, crisis communications, public relations and internal communications.
“We’re building a world-class team at Easton-Bell Sports, and we’re fortunate to have Laura join in this new role to help us raise the profile of our flagship brands,” said Harrington. “She brings working knowledge of our business, having served as a communications consultant for us most of this year, and she has deep and broad communications expertise in consumer goods.”
Moore’s experience includes developing and directing global strategic communications programs in consumer goods, retail, and financial services. Prior to her most recent work with Easton-Bell Sports, she served as the Vice President of Global Communications for Kimberly-Clark Corporation.
“I’ve always been attracted to strong brands and leadership teams, both of which are embodied in Easton-Bell Sports,” said Moore. “It’s an exciting time to join the company as it continues to deliver innovative products and build the presence of its brands.”
Moore holds a Bachelor of Science degree in journalism from Texas A&M University – Commerce. She serves on the board of directors for the Dallas Women’s Foundation and is a member of the Arthur W. Page Society and Texas Public Relations Association.
