Producing bikes since 1899 for some of the world’s top cyclists, officials of the TD Bank Philadelphia International Cycling Championship have unveiled Fuji as the official bicycle of North America’s largest single-day professional cycling race.
“Fuji and the Philadelphia International Cycling Championship have a long history together that we are quite proud of, and we’re delighted that they’re back with us again this year,” said David Chauner, President of Pro Cycling Tour, the organizers of the race.
“Fuji is representative of the skill, expertise and innovation that these pro cyclists bring to the sport, plus, as one of the top brands in the cycling industry, it’s special that Fuji honours cycling’s past and future with the Miji Reoch Award.”
Each year, Fuji sponsors the Miji Reoch Award, named for a professional cyclist from Philadelphia who died in a training accident in 1993. The award is given to the first U23 American woman to cross the finish at the Liberty Classic, the women’s companion race to the TD Bank Philadelphia International Cycling Championship.
This year, Fuji will also donate a bike as part of the Miji Reoch Award. The rider receiving the award will hand over the bicycle to a woman in the Gearing Up program, a non-profit organisation that provides women in transition from drug and alcohol addiction, domestic violence, and/or homelessness with the skills, equipment, and guidance to safely ride a bicycle for exercise, transportation, and personal growth.
“The TD Bank Philadelphia International Cycling Championship represents the pinnacle of cycling achievement in the United States,” said Karen Bliss, VP of Marketing for Fuji. “As a Philadelphia-based company, we are proud to support this event and all that it does for the sport of cycling.”
In addition, Fuji has donated a bike that can be won by registrants in the annual Wellness Challenge. Each rider in the Wellness Challenge will receive a raffle ticket in their race packet, which can be entered for the chance to win a Fuji Newest 2.0 bicycle. Fuji has also donated bikes to be used for race promotions via social media and the KYW Newsradio Insider Newsletter.
Fuji is owned by Advanced Sports International (ASI) a privately held corporation headquartered in Philadelphia, Pennsylvania, with more than 80 distributors in 50 countries. Operating in the US through the specialty bicycle retailer network, ASI markets a full line of premium bicycles and high-end parts and accessories under the Fuji, Kestrel, SE, Breezer, Terry and Oval Concepts brands.
