The Canadian arm of Taiwanese bicycle manufacturer Giant has partnered with retail-integrated e-commerce solution provider, Shopatron, to make its line of cycling accessories available for purchase online. With a couple mouse clicks, bicycle enthusiasts throughout Canada can now select from over 500 Giant products, from clothing to handlebars, and purchase these right from their home computer or mobile device. These purchases are then passed directly to relevant retailers for fulfilment.
The partnership with Shopatron supports Giant’s goal to provide outstanding service to its cycling enthusiasts. At Giant’s e-commerce site, road racers, mountain bike riders, and recreational bicyclists can select from a variety of accessories, including Giant’s Team Rabobank apparel, and simply add the products to a shopping cart for purchase directly on shop.giantbicycle.ca.
“Our customers love the Giant brand,” said Brandon Crichton, Gear Product Manager for Giant Bicycle Canada. “Now we can give them easier access to the products they love, while at the same time keeping our retailers involved. And our involvement in the sale provides direct access to our customers that we have not had in the past. This is a true win-win-win for our retailers, our customers and us.”
Shopatron currently supports e-commerce for over 45 cycling brands. Cycling is one of the strongest growth markets for the company. In the three-year period from January 2008 to December 2010, sales passed from Shopatron-enabled cycling brands to their retailers increased by 357%.
“Giant is a world-class company, with a passion for cycling and a reputation for innovation,” said Shopatron Founder and CEO, Ed Stevens. “We are proud to add such a prestigious company to our list of brands supporting local bike shops through the Shopatron order exchange.”
According to the company, Shopatron is the only solution in the world that allows brands to take online orders direct from consumers and pass them to retail partners for fulfilment. For more information on eCommerce in the cycling industry, download Shopatron’s whitepaper on Bicycles & eCommerce.
