GOTRIbal, the networking organisation that connects women together in a shared love of endurance sport, is beginning an interactive and dynamic, multi-brand partner promotion campaign.
The organisation is currently looking for 6 brands who would like to be a part of its latest initiative.
According to Tanya Goodwin-Maslach, “GOTRIbal is taking the race goody bag out of the bag.” She notes that the organisation is building “a virtual, engaging and ‘shareable’ goody package.”
The social media promotional campaign will bring 6 brands together: sport, apparel, hotel and travel, and nutrition. The campaign starts in April and brands will be selected by 5 March.
For companies and brands that are interested in playing, the investment is less than US$1000 and instead of reaching only a group of racers, according to Goodwin-Maslach, the campaign will be magnified to reach hundreds of thousands through each brand’s promotion of the campaign.
The interactive goody-bag is billed as being, ‘Super fun, really engaging for the user, and if you don’t want to sell anything but free content, that’s OK too!’
