World Triathlon Corporation (WTC) has announced that, going forwards, both the Ironman UK and Ironman 70.3 UK events will operate under new leadership.
Chris and Ali Boon, who introduced Ironman UK in 2001 and have since served as the event organisers, will be stepping down as producers of the events.
In their place, and taking responsibility for Ironman events across the UK and Ireland, Kevin Stewart has been appointed to Managing Director – UK & Ireland at Ironman.
Stewart brings more than 20 years of sports marketing experience to his role, focusing the last 10 years on developing some of the largest multisport events in the UK as well as the country’s first closed-road cycling event.
Having headed up Mass Participation Events in the UK, Stewart was prior to that a Director at London Triathlon Ltd. Here he acted as a senior member of the IMG Mass Participation Sport division, developing events including Etape Caledonia, the UK’s first closed road cycle challenge, and working with IMG international offices on the first Stockholm Triathlon and Barcelona Triathlon at IMG.
"The Ironman brand is established in the UK, but it is time for us to step down and let Kevin steer the course for events," said Chris Boon.
"We have enjoyed every minute of the past decade, making friends along the way and witnessing thousands of finishers cross 17 finish lines. We know the next 10 years will be as thrilling as the last and we look forward to watching from the sidelines!
“Thank you to staff, captains, marshals and volunteers for making the events possible and thank you to each and every competitor – the athletes are what make the events truly special."
New Managing Director for Ironman events in the UK and Ireland, Kevin Stewart, added, "I am delighted to have the opportunity to further develop the Ironman brand in the UK at this exciting time in its history.
“With the introduction of new events in Wales and Ireland, we are expanding the Ironman portfolio. Our team will be working hard to build on the foundations laid to date with a focus on delivering the ultimate event experience for participants and spectators."
www.ironmanuk.com
www.ironmanwales.com
www.ironmanireland.com
